Facebook Ads vs. Google Ads: Which is Better?
Posted: Thu Dec 05, 2024 10:42 am
Andres Romero
CEO and Project Manager
August 11, 2020
Capturing paid traffic through Facebook Ads and Google Ads is a basic element of an Inbound Marketing strategy . Capturing short-term traffic will help activate our activity in a shorter period of time and validate the profitability of our business with very interesting traffic ratios.
There are several ways to evaluate where we should allocate our digital marketing budget. While we should bet on Google Ads or bet on another channel with Facebook Ads . It is list of jordan consumer email important to consider whether they are two interesting “baskets” in which to put our “eggs” when it comes to improving your business’s digital marketing strategy .
The questions that usually appear once we are clear about what we need are:
Where should I spend my traffic acquisition ad budget?
Google Search or Facebook Audience Ads?
Which is better Facebook Ads or Google Ads?
There is actually a “best” option when it comes to comparing the two platforms, as they do things very differently.
The best questions to ask when considering advertising on Facebook Ads and Google Ads are:
Which platform best fits my budget?
Which platform best suits the product I am marketing?
Which stage of the buyer journey is each platform best suited to?
Do we focus on searches based on consolidated demands or on impact on very specific customer segments?
So why is there so much discussion about whether to go for one platform or another? (It must be said that budgets are usually the limiting factor.) Although in the future the acquisition cost will be what will determine one or the other.
Realistically, as users we jump from one platform or another (Facebook and Google) and we are quite linked to both, then it depends on whether it influences us more or less when it comes to converting.
When you have to select one advertising channel over the other, Facebook Ads or Google Ads (specifically, your search ads product for this comparison), do we have any doubts about which one to choose?
We will evaluate based on the situation that is most interesting when betting on ads on Facebook Ads or Google Ads.
Table of Contents [ Hide ]
1 Budget and acquisition cost.
2 Adapt to your market and your competition.
3 Defining your goal.
4 Stages of the travel process. (Buyer)
5 Product/service maturity and search volume.
6 Product or service sensitive to a demographic factor.
7 Brand recognition.
8 Conclusions.
Budget and acquisition cost.
Before spending money, it is best to take out the calculator to see what we can spend and what it would cost us to recover the investment.
We should analyze when we could pay to gain a client. If you don't know this, you will spend a lot of money on any platform without having a clear idea of the direction you are going.Facebook Ads vs. Google Ads: Which is Better?
Andres Romero
CEO and Project Manager
August 11, 2020
Capturing paid traffic through Facebook Ads and Google Ads is a basic element of an Inbound Marketing strategy . Capturing short-term traffic will help activate our activity in a shorter period of time and validate the profitability of our business with very interesting traffic ratios.
There are several ways to evaluate where we should allocate our digital marketing budget. While we should bet on Google Ads or bet on another channel with Facebook Ads . It is important to consider whether they are two interesting “baskets” in which to put our “eggs” when it comes to improving your business’s digital marketing strategy .
The questions that usually appear once we are clear about what we need are:
Where should I spend my traffic acquisition ad budget?
Google Search or Facebook Audience Ads?
Which is better Facebook Ads or Google Ads?
There is actually a “best” option when it comes to comparing the two platforms, as they do things very differently.
The best questions to ask when considering advertising on Facebook Ads and Google Ads are:
Which platform best fits my budget?
Which platform best suits the product I am marketing?
Which stage of the buyer journey is each platform best suited to?
Do we focus on searches based on consolidated demands or on impact on very specific customer segments?
So why is there so much discussion about whether to go for one platform or another? (It must be said that budgets are usually the limiting factor.) Although in the future the acquisition cost will be what will determine one or the other.
Realistically, as users we jump from one platform or another (Facebook and Google) and we are quite linked to both, then it depends on whether it influences us more or less when it comes to converting.
When you have to select one advertising channel over the other, Facebook Ads or Google Ads (specifically, your search ads product for this comparison), do we have any doubts about which one to choose?
We will evaluate based on the situation that is most interesting when betting on ads on Facebook Ads or Google Ads.
Table of Contents [ Hide ]
1 Budget and acquisition cost.
2 Adapt to your market and your competition.
3 Defining your goal.
4 Stages of the travel process. (Buyer)
5 Product/service maturity and search volume.
6 Product or service sensitive to a demographic factor.
7 Brand recognition.
8 Conclusions.
Budget and acquisition cost.
Before spending money, it is best to take out the calculator to see what we can spend and what it would cost us to recover the investment.
We should analyze when we could pay to gain a client. If you don't know this, you will spend a lot of money on any platform without having a clear idea of the direction you are going.
CEO and Project Manager
August 11, 2020
Capturing paid traffic through Facebook Ads and Google Ads is a basic element of an Inbound Marketing strategy . Capturing short-term traffic will help activate our activity in a shorter period of time and validate the profitability of our business with very interesting traffic ratios.
There are several ways to evaluate where we should allocate our digital marketing budget. While we should bet on Google Ads or bet on another channel with Facebook Ads . It is list of jordan consumer email important to consider whether they are two interesting “baskets” in which to put our “eggs” when it comes to improving your business’s digital marketing strategy .
The questions that usually appear once we are clear about what we need are:
Where should I spend my traffic acquisition ad budget?
Google Search or Facebook Audience Ads?
Which is better Facebook Ads or Google Ads?
There is actually a “best” option when it comes to comparing the two platforms, as they do things very differently.
The best questions to ask when considering advertising on Facebook Ads and Google Ads are:
Which platform best fits my budget?
Which platform best suits the product I am marketing?
Which stage of the buyer journey is each platform best suited to?
Do we focus on searches based on consolidated demands or on impact on very specific customer segments?
So why is there so much discussion about whether to go for one platform or another? (It must be said that budgets are usually the limiting factor.) Although in the future the acquisition cost will be what will determine one or the other.
Realistically, as users we jump from one platform or another (Facebook and Google) and we are quite linked to both, then it depends on whether it influences us more or less when it comes to converting.
When you have to select one advertising channel over the other, Facebook Ads or Google Ads (specifically, your search ads product for this comparison), do we have any doubts about which one to choose?
We will evaluate based on the situation that is most interesting when betting on ads on Facebook Ads or Google Ads.
Table of Contents [ Hide ]
1 Budget and acquisition cost.
2 Adapt to your market and your competition.
3 Defining your goal.
4 Stages of the travel process. (Buyer)
5 Product/service maturity and search volume.
6 Product or service sensitive to a demographic factor.
7 Brand recognition.
8 Conclusions.
Budget and acquisition cost.
Before spending money, it is best to take out the calculator to see what we can spend and what it would cost us to recover the investment.
We should analyze when we could pay to gain a client. If you don't know this, you will spend a lot of money on any platform without having a clear idea of the direction you are going.Facebook Ads vs. Google Ads: Which is Better?
Andres Romero
CEO and Project Manager
August 11, 2020
Capturing paid traffic through Facebook Ads and Google Ads is a basic element of an Inbound Marketing strategy . Capturing short-term traffic will help activate our activity in a shorter period of time and validate the profitability of our business with very interesting traffic ratios.
There are several ways to evaluate where we should allocate our digital marketing budget. While we should bet on Google Ads or bet on another channel with Facebook Ads . It is important to consider whether they are two interesting “baskets” in which to put our “eggs” when it comes to improving your business’s digital marketing strategy .
The questions that usually appear once we are clear about what we need are:
Where should I spend my traffic acquisition ad budget?
Google Search or Facebook Audience Ads?
Which is better Facebook Ads or Google Ads?
There is actually a “best” option when it comes to comparing the two platforms, as they do things very differently.
The best questions to ask when considering advertising on Facebook Ads and Google Ads are:
Which platform best fits my budget?
Which platform best suits the product I am marketing?
Which stage of the buyer journey is each platform best suited to?
Do we focus on searches based on consolidated demands or on impact on very specific customer segments?
So why is there so much discussion about whether to go for one platform or another? (It must be said that budgets are usually the limiting factor.) Although in the future the acquisition cost will be what will determine one or the other.
Realistically, as users we jump from one platform or another (Facebook and Google) and we are quite linked to both, then it depends on whether it influences us more or less when it comes to converting.
When you have to select one advertising channel over the other, Facebook Ads or Google Ads (specifically, your search ads product for this comparison), do we have any doubts about which one to choose?
We will evaluate based on the situation that is most interesting when betting on ads on Facebook Ads or Google Ads.
Table of Contents [ Hide ]
1 Budget and acquisition cost.
2 Adapt to your market and your competition.
3 Defining your goal.
4 Stages of the travel process. (Buyer)
5 Product/service maturity and search volume.
6 Product or service sensitive to a demographic factor.
7 Brand recognition.
8 Conclusions.
Budget and acquisition cost.
Before spending money, it is best to take out the calculator to see what we can spend and what it would cost us to recover the investment.
We should analyze when we could pay to gain a client. If you don't know this, you will spend a lot of money on any platform without having a clear idea of the direction you are going.