Customer card: how to fill it out successfully in 5 steps
Posted: Thu Dec 05, 2024 10:45 am
In the midst of digital transformation , customer expectations are increasing. This, combined with the diversity of offers on the market, makes customer loyalty an ongoing challenge.
This is where the customer card comes in. There are different ways to use it. However, in all cases there is a common denominator: personalization . And personalization fosters customer loyalty .
According to one study , personalization is the highest priority in building loyalty for 54% of Gen Z customers , 52% of Millennials, 48% of Gen Xers, and 40% of Baby Boomers.
If you intend to encourage customer loyalty, you need to implement or optimize your loyalty program . The customer card is an essential component of these programs.
The customer card is the physical support cocos isiands keeling email list for programs that offer bonuses to the cardholder when he or she consumes products from the company that issued the card. Its purpose is to cultivate customer loyalty and its benefits increase as the user increases his or her consumption.
Due to its high degree of personalization, the customer card has a positive impact on the customer experience and also contributes to increasing sales. By using it, a win-win relationship is achieved.
According to a study by Virtual Incentives , 56% of consumers said that receiving a personalized incentive would improve brand consideration and make them buy more from the brand.
If you are concerned about how to increase sales in your company and encourage customer loyalty, we recommend reading: How to increase sales: strategies that work even in times of crisis .
How do frequent customer cards work?
Simple : During the purchase process, the consumer hands the card to the cashier. When the customer's card is passed through the reader, a number of points proportional to the amount of the purchase are loaded onto it.
Loyalty programs that use customer cards are technologically supported by relational marketing software and other points management systems.
In general, these are plastic cards – although they can be digital – that the user keeps with them and that give them the feeling of belonging to a select group, which has a positive psychological impact .
There are various rewards that a consumer can obtain by using the customer card. Among the most impactful rewards – even above more traditional offers such as discounts – are trips, visits that allow the consumer to follow production processes and other leisure experiences.
And why offer rewards like this? Because customer experience already far outweighs other variables such as price. As a result, businesses are increasingly investing in customer experience : 84 % of companies that make an effort to improve their customer experience strategy say they have increased their revenue .
If you want to learn more about customer experience , Zendesk’s 2021 Customer Experience Trends Report is now available for free download, containing more up-to-date data on how to address this reality.
By clicking on the banner, you will gain insight into how consumers and businesses perceive CX in a world undergoing accelerated digital transformation.
This is where the customer card comes in. There are different ways to use it. However, in all cases there is a common denominator: personalization . And personalization fosters customer loyalty .
According to one study , personalization is the highest priority in building loyalty for 54% of Gen Z customers , 52% of Millennials, 48% of Gen Xers, and 40% of Baby Boomers.
If you intend to encourage customer loyalty, you need to implement or optimize your loyalty program . The customer card is an essential component of these programs.
The customer card is the physical support cocos isiands keeling email list for programs that offer bonuses to the cardholder when he or she consumes products from the company that issued the card. Its purpose is to cultivate customer loyalty and its benefits increase as the user increases his or her consumption.
Due to its high degree of personalization, the customer card has a positive impact on the customer experience and also contributes to increasing sales. By using it, a win-win relationship is achieved.
According to a study by Virtual Incentives , 56% of consumers said that receiving a personalized incentive would improve brand consideration and make them buy more from the brand.
If you are concerned about how to increase sales in your company and encourage customer loyalty, we recommend reading: How to increase sales: strategies that work even in times of crisis .
How do frequent customer cards work?
Simple : During the purchase process, the consumer hands the card to the cashier. When the customer's card is passed through the reader, a number of points proportional to the amount of the purchase are loaded onto it.
Loyalty programs that use customer cards are technologically supported by relational marketing software and other points management systems.
In general, these are plastic cards – although they can be digital – that the user keeps with them and that give them the feeling of belonging to a select group, which has a positive psychological impact .
There are various rewards that a consumer can obtain by using the customer card. Among the most impactful rewards – even above more traditional offers such as discounts – are trips, visits that allow the consumer to follow production processes and other leisure experiences.
And why offer rewards like this? Because customer experience already far outweighs other variables such as price. As a result, businesses are increasingly investing in customer experience : 84 % of companies that make an effort to improve their customer experience strategy say they have increased their revenue .
If you want to learn more about customer experience , Zendesk’s 2021 Customer Experience Trends Report is now available for free download, containing more up-to-date data on how to address this reality.
By clicking on the banner, you will gain insight into how consumers and businesses perceive CX in a world undergoing accelerated digital transformation.