Well, let’s cut to the chase!
I am currently contributing to 20+ websites as a guest author, and I must admit I never imagined some of the articles would be such good referral sources! Even if these articles attract a handful of traffic, these contribute to increasing our gross revenue as a product development company.
I could tell you about all kinds of benefits of guest blogging but before I dig into those details, I’d first like to make sure that all of my readers have a clear concept about it.
What is guest blogging?
what is guest blogging
Guest Blogging is a content-based marketing inclusive of SEO techniques where a person writes and publishes a blog post on someone else’s blog under his/her name (or brand’s name). The key intent of guest blogging is to promote someone’s personal/corporate brand. Basically, guest blogging exhibits a brand to a related audience and can play a vital role in generating a huge amount of traffic.
For inbound marketing, guest blogging would be the best medium for getting a solid output from the online market. It not only helps you to drive more traffic towards your website but also boosts your ultimate revenue.
Why publishers or admin encourage guest blogging?
guest blogging for encouragement
Guest blogging serves two-fold purposes, fulfilling both an admin or publisher’s intention and an author’s expectation. Admin or publishers want quality content for their website that will satisfy their audience and ensure they keep coming back to their site.
On the other hand, authors need a platform where they can promote their expected brands. In this case, truly informative blog posts are needed to accomplish both side’s objectives.
To consider guest blogging as an inbound marketing strategy, one thing should be kept in mind that guest blogs are not essentially promotional, rather they’re often written to provide the audience with necessary information on a specific topic.
Apart from the brand and inbound marketing advantages, guest blogging is a process to capture inbound links. Writing a post on another site’s blog, the author can benefit from passing PageRank to their respective domain.
Top 10 reasons blogging benefits
There are numerous reasons why I agree with the notion that guest blogging is certainly suitable for generating quality leads. From my experience, the 10 most compelling reasons for opting for guest blogging are given below.
Growing personal network
Until you have reached enough traffic and have latvia phone number material promoted your brand adequately, you have to make sure about expanding your brand by simultaneously growing your personal network.
There was a time when it was too difficult to connect with the influencers, but by dint of guest blogging, you can make this happen very easily.
Nowadays, some websites accept guest posts from guest bloggers, fostering a community of contributors involved in relevant niches. By involving with that community you will get the chance to take part in the brainstorming session of contributors. You can collaborate with others to co-authored posts.
To make all these things happen you always need to stay active in those communities. Just leave comments, share posts, or cold email prospects. You also can ask any influencer to contribute to your own blog. This is how you can grow your community.
Build your authority
One of the benefits of guest blogging is that it enhances your authority because it indicates your ability to write for others. It makes you a brand that shows your worthiness as a writer. It makes you searchable on different websites.
