Lead Generation Checklist

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You will notice that your readers will start to approach and inform themselves through your site to learn more about the topics of interest. A professional sending tool will allow you to monitor these behaviors in detail (which pages have been viewed? how many times? and in what order?); an advanced autoresponder will allow you to follow the flow of these users with custom communications.

Preparing your prospect and monitoring its evolution is an extraordinary competitive advantage. My clients and I exploit it “without shame”!

After these actions, you can say that your “cold prospects” have become “warm prospects”. A lukewarm prospect is more receptive and allows you to raise the stakes.

For example: you can suggest that he follow one of your webinars or participate in a workshop at your company. Providing him with training will be a way to show him that his trust is well-placed: you are up to his expectations.

Now, you need to “feed” your prospect with new content that highlights your “uniqueness” – what sets you apart from the competition: your business proposition. If he continues to follow you, the field is ready to convert him into a new customer.

To recap, here are the steps for good Lead Generation with one of the simplest and cheapest methods:


Purchase an up-to-date and well-profiled database .
Understand and choose the needs – desires – problems – chinese overseas asia database that most “touch” your target customers and produce an article for each point. Offer solutions to solve and improve life.
Create a sequence of content and send it via email with “polite” regularity.
Monitor user behavior: who opens emails, who clicks, who reads articles, etc.
Update your Database: all those who “follow you” go from “cold” to “lukewarm”.
Create a new automation for lukewarm prospects: your informational message can now become commercial.
Continue to offer resources, but now offer them to create a connection through an action: downloading a guide, attending an event, etc.