Gen Alpha is still responsive
Posted: Thu Mar 27, 2025 6:22 am
Another example is legacy media formats. While we think of Generation Alpha as living in front of their phones, tablets, and laptops, they’re also big on seeing movies in theaters. Research firm GWI found that 39% of American 12-to-15-year-olds surveyed like going to the movies more than previous generations, and that number may rise as they age into the ability to drive themselves there.
to influencers, but brands may need to rethink who exactly constitutes the right kind of influencer. Instead of a giant Instagram sensation like Caroline Calloway, it might make more sense to target their millennial parents as a source of influence, or to echo the influence those millennial parents are already job seekers data providing on their own.
Yes, this generation knows Mr. Beast (arguably Gen Z’s biggest online influencer), but you might be surprised how many of them also know and love, say, Lego.
“Generation Alpha is absolutely all about the power of play and the creativity involved, but they also care that they’re playing with Legos, surprisingly,” said Dretsch. “They’re very aware of brands and they use brands to relate to their young peers as well in conversation. And just that idea of social exchange among that generation, I think it’s going to be very important.
to influencers, but brands may need to rethink who exactly constitutes the right kind of influencer. Instead of a giant Instagram sensation like Caroline Calloway, it might make more sense to target their millennial parents as a source of influence, or to echo the influence those millennial parents are already job seekers data providing on their own.
Yes, this generation knows Mr. Beast (arguably Gen Z’s biggest online influencer), but you might be surprised how many of them also know and love, say, Lego.
“Generation Alpha is absolutely all about the power of play and the creativity involved, but they also care that they’re playing with Legos, surprisingly,” said Dretsch. “They’re very aware of brands and they use brands to relate to their young peers as well in conversation. And just that idea of social exchange among that generation, I think it’s going to be very important.