What advertising formats work well in the agricultural industry?
Posted: Sat Apr 05, 2025 3:56 am
Google Ads offers many formats that can be adapted to the specifics of agro products:
Search campaigns
Farmers often type phrases into Google like “used tractors for sale” or v investor database “combine parts.” Search ads are a way to quickly reach those who are actively looking for specific products.
Display Network Campaigns
Using advertising banners, you can promote your brand on industry websites, such as agricultural websites, discussion forums or information portals dedicated to farmers.
YouTube Video Campaigns
Videos showing farm machinery in action or demonstrating the benefits of using new technologies can be an effective way to build trust and interest among farmers.
Local campaigns
If your company serves a specific region (e.g. a province or several counties), local campaigns will help you reach customers in the selected area… which is of course related to local SEO, and we write about it in the text:Agricultural Marketing: Does Local SEO Make Sense?
Search campaigns
Farmers often type phrases into Google like “used tractors for sale” or v investor database “combine parts.” Search ads are a way to quickly reach those who are actively looking for specific products.
Display Network Campaigns
Using advertising banners, you can promote your brand on industry websites, such as agricultural websites, discussion forums or information portals dedicated to farmers.
YouTube Video Campaigns
Videos showing farm machinery in action or demonstrating the benefits of using new technologies can be an effective way to build trust and interest among farmers.
Local campaigns
If your company serves a specific region (e.g. a province or several counties), local campaigns will help you reach customers in the selected area… which is of course related to local SEO, and we write about it in the text:Agricultural Marketing: Does Local SEO Make Sense?