Hmmmm what does that mean in practice?
Posted: Sat Apr 05, 2025 3:59 am
I will use the example of Mr. Rafał, who graduated from agricultural studies at the University of Life Sciences in Poznań in 2023, runs a farm with his father, on 80 hectares they grow many plants, which after processing come to us in the form of chips (oh jeeee), canned corn or flour.
Mr. Rafał has a vast knowledge, he knows almost everything about industry news, he is active on forums, reads available texts, likes to watch instructional films or those comparing solutions in the evenings. He has business owner database a vision of modernizing the farm, which includes investments in new machines, irrigation systems and renewable energy sources. He believes that introducing these innovations will increase efficiency, minimize losses and improve the profitability of production.
It sounds like a fairy tale to a marketer, but no… Rafał does not make decisions on his own – he has a partner, his father, who brings many years of experience and a more conservative approach to investment to the business. Mr. Rafał's father (let's call him Karol for the sake of this text) is cautious, and he analyzes each proposal of his son in terms of its costs, risks and potential benefits. For him, reliability of machines, availability of service and proven quality are key.
Mr. Rafał has a vast knowledge, he knows almost everything about industry news, he is active on forums, reads available texts, likes to watch instructional films or those comparing solutions in the evenings. He has business owner database a vision of modernizing the farm, which includes investments in new machines, irrigation systems and renewable energy sources. He believes that introducing these innovations will increase efficiency, minimize losses and improve the profitability of production.
It sounds like a fairy tale to a marketer, but no… Rafał does not make decisions on his own – he has a partner, his father, who brings many years of experience and a more conservative approach to investment to the business. Mr. Rafał's father (let's call him Karol for the sake of this text) is cautious, and he analyzes each proposal of his son in terms of its costs, risks and potential benefits. For him, reliability of machines, availability of service and proven quality are key.