Digital Marketing – Where Do We Start?

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First of all, we start with a thought experiment. A good marketer predicts what might happen. You and your business may be in one of the following points:

You wonder why, despite increased expenditure on paid campaigns, your website is still not bringing the expected results.
Your target audience is mainly on social media, but you still pump your budget into SEO.
You focus on paid traffic from Facebook, and your persona is Piotr, homeowner database CEO of a large consulting firm.
And now what? You know very well that these are not the only scenarios. A lot can happen. That is why the key to well-designed marketing is something that we at maxroy call DIAGNOSIS.

The whole process looks like this:


Who needs it? This is the stage where we meet, talk about our pains, problems and all kinds of challenges. We define many strategic things and thanks to this we know whether you need a positioning strategy, social traffic or a LinkedIn expansion plan. Because the most important thing is to know the needs on the line agency - client (i.e. you) - client (your client). Of course, we think about current clients and do not forget about activities with future clients. And - to use the language of SEO specialists: non-brand traffic must match.