After significant changes on the website
Posted: Sat Apr 05, 2025 4:06 am
If you have already made major changes to your website – whether it’s a layout change, a migration to a new CMS, or a new information architecture – an SEO audit should be one of the first steps after completing that work, especially if the changes have had a negative impact on the website’s visibility.
Even with the best planning and execution, major changes to a site often lead to unforeseen SEO issues. These can include:
redirect errors leading to 404 pages,
problems with indexing new or changed subpages,
duplicate content created as a result of the same content being available loan database at different URLs,
loss of important structural markup, meta tags or alternative image descriptions,
insufficient internal linking,
deterioration of technical indicators such as page loading speed.
An SEO audit of a website conducted immediately after the changes have been implemented allows you to quickly identify and fix these issues before they lead to a long-term drop in position and traffic. This is especially important because Google may need time to fully recognize and evaluate the changes to the site – responding to problems quickly minimizes the risk of long-term negative consequences.
Even with the best planning and execution, major changes to a site often lead to unforeseen SEO issues. These can include:
redirect errors leading to 404 pages,
problems with indexing new or changed subpages,
duplicate content created as a result of the same content being available loan database at different URLs,
loss of important structural markup, meta tags or alternative image descriptions,
insufficient internal linking,
deterioration of technical indicators such as page loading speed.
An SEO audit of a website conducted immediately after the changes have been implemented allows you to quickly identify and fix these issues before they lead to a long-term drop in position and traffic. This is especially important because Google may need time to fully recognize and evaluate the changes to the site – responding to problems quickly minimizes the risk of long-term negative consequences.