All this to achieve a more or less generalized or specific improvement in certain areas. And it starts again with the work of continuous improvement, observation, optimization.
The Web Analytics path, also thanks to specialized professionals, allows you to guide optimization. Without improvising or proceeding blindly. That's important, don't you think?
Main tools for data analysis
Main tools for data analysis
It is clear that this is a decisive argument for those who deal with the subject. To analyze the data on a website – both those related to search engines and those arising from the use of social networks – it is necessary to know and use the main web analysis tools. What are they?
Google Analytics
Certainly the well-known name, the tool par excellence that has always aroused the interest of those who want to record all possible data about how people use a website. But not only that.
Thanks to Google Analytics , you can find out which b2b email list devices your readers use, how long they stay on web pages, which content is the best and which content has ended its life cycle. This way, you can decide to send a task to the writer to rewrite and improve performance.
Adobe Analytics
Are you looking for a web analytics tool that can make a difference? this one: Adobe Analytics , a set of tools to perform the analysis, monitoring and measurement of KPIs in the best possible way. This means being able to cross-reference and relate statistics and values on the dashboard, seeking to find new meanings through the numbers.
Google Search Console
A cornerstone for any self-respecting web analytics expert. In addition to collecting data on the presence of 404 errors and crawling issues, Search Console allows you to discover the pages that provide the best results in terms of ranking and performance.
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