The Rule of Unavailability in Marketing – What Is It and How You Can Use It in Your Business
Posted: Sat Apr 05, 2025 5:27 am
05.11.2024
8 min read
Strategy
The Rule of Unavailability in Marketing
Contents
Have you ever felt stressed when shopping online about making a quick bc database malaysia purchase decision because the website said “last items left”? Pop-ups displayed “Last days of sale! Hurry!”? If so, you probably already know that the scarcity rule was applied there. The more exclusive and unavailable something is, the more we want to have it. This is a common influence technique used in marketing. Is it effective and worth using in your business? You will find answers to this and several other questions in this article.
8 min read
Strategy
The Rule of Unavailability in Marketing
Contents
Have you ever felt stressed when shopping online about making a quick bc database malaysia purchase decision because the website said “last items left”? Pop-ups displayed “Last days of sale! Hurry!”? If so, you probably already know that the scarcity rule was applied there. The more exclusive and unavailable something is, the more we want to have it. This is a common influence technique used in marketing. Is it effective and worth using in your business? You will find answers to this and several other questions in this article.