The percentage of visitors who leave the page without interacting.

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Engagement KPIs
Click-Through Rate (CTR) : The percentage of people who clicked on your link after seeing an ad. It’s like a measure of the “magnetism” of your content. Low CTR? Time for a creative overhaul!
Time on page : The longer the better (well, usually). Time is an interesting metric – when something takes a short time, it’s often a sign that something went wrong. But when it drags on and on and on, and no one wants to finish? Well, that sounds more promising.
Bounce Rate : High? We have a problem with engaging content or UX.
Conversion KPIs
Conversion Rate : The king of all KPIs. How many people did what you wanted bc database vietnam them to do (make a purchase, sign up for a newsletter, download an e-book). Low? Time for a purchase path audit.
Customer Acquisition Cost (CAC) : How much you spend to acquire one customer. It's a bit like shopping at an outlet - it's great to find a bargain, but you have to be careful not to overpay. The idea is to spend less than the money the customer will leave with your company. Otherwise, it's a bit like buying a goldfish at the price of a shark.
Customer Lifetime Value (LTV): How much money a customer will bring you over the course of your relationship. It's like planting a fruit tree - at first it's just a small seedling, but over time it can bear fruit for years.