After discussing key performance indicators (KPIs) in marketing projects, it's time to delve into the specific worldecommerce. Running an online store without the right metrics is like sailing the ocean of opportunity without a map or compass. Fortunately, the e-commerce world has its own set of KPIs that act as digital guiding stars, wind gauges, and sonars for our virtual trading ship. Let’s now examine the most important KPIs that every online store manager should be monitoring regularly:
Conversion Rate (CR) – Principal Orchestra Conductor
It’s like a KPI for “liking” your store. It shows how many of the people shareholder database who came to your store to shop virtually actually bought something. If you have a CR of 2%, that means that out of 100 visitors, 2 people made a purchase. Not bad, but it can always be better, right?
The most important KPIs in e-commerce
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nusaiba128
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