Why Instagram Stories?
Posted: Sat Apr 05, 2025 6:04 am
Instagram Stories is not only fun for young people. The function is also interesting for companies and brands. How do you use Stories for your communication and marketing? This infographic will help you on your way.
Instagram Stories lets users create a series of photos or videos that are available to followers for 24 hours. You can edit the content in Stories with a filter or add gifs or text. It’s not about polished stories. The value is in authentic and “human” stories that you share with your fans.
The Instagram platform has millions of active users every day. One in three users watches stories every day. Twenty percent of the posted business stories yield results, namely direct interaction with followers. The function is a good way to get in touch with your target group, generate more traffic to your website and increase your awareness.
Practical examples
You might be thinking: 'these numbers are all well and good, but how can I, as an special lead entrepreneur, apply Instagram Stories in my communication and marketing?' 99 Firms provides the answer to this question with the infographic below. In this visual, they share 30 examples of companies and brands that use Instagram Stories. Think of promoting products and/or services, giving a look behind the scenes, reporting live from an event or making short how-to videos.
Are you curious about the case studies from the infographic? Then scroll down to view the infographic. Have you had success with Instagram Stories or do you know a nice case of a (Dutch) company or brand? Share it in a comment, so other readers can get ideas!
Instagram Stories lets users create a series of photos or videos that are available to followers for 24 hours. You can edit the content in Stories with a filter or add gifs or text. It’s not about polished stories. The value is in authentic and “human” stories that you share with your fans.
The Instagram platform has millions of active users every day. One in three users watches stories every day. Twenty percent of the posted business stories yield results, namely direct interaction with followers. The function is a good way to get in touch with your target group, generate more traffic to your website and increase your awareness.
Practical examples
You might be thinking: 'these numbers are all well and good, but how can I, as an special lead entrepreneur, apply Instagram Stories in my communication and marketing?' 99 Firms provides the answer to this question with the infographic below. In this visual, they share 30 examples of companies and brands that use Instagram Stories. Think of promoting products and/or services, giving a look behind the scenes, reporting live from an event or making short how-to videos.
Are you curious about the case studies from the infographic? Then scroll down to view the infographic. Have you had success with Instagram Stories or do you know a nice case of a (Dutch) company or brand? Share it in a comment, so other readers can get ideas!