SEO and Content Marketing
Posted: Sat Apr 05, 2025 6:09 am
Email Marketing
Regular contact through valuable newsletters, personalized offers and messages allows you to keep customers engaged and inform them about new products and promotions. It is also a cheap channel of direct communication. That's the theory. In practice, you have to put a lot of effort into building a mailing list first, and then into valuable content - valuable to your persona.
Let's start with the second one – from content. Your users want content, but with the understanding that it has to be different content. They will consume different formats on your social media, others on your blog, and still others on other channels. Remember that there are many queries that are only worth fulfilling in video form – because can you imagine a tex bank database t entitled How to peel a mango with a glass? (seriously, people are looking for that). In addition, remember that regularly publishing valuable educational content, guides, analyses allows you to build the image of an expert in the industry, gain trust, and stay in first place – ahead of the competition. And here we come to SEO.
SEO can also play an important role in building customer loyalty, although in a more indirect way than the previously mentioned digital marketing channels. What does theory say about the magical combination of loyalty and SEO?
Regular contact through valuable newsletters, personalized offers and messages allows you to keep customers engaged and inform them about new products and promotions. It is also a cheap channel of direct communication. That's the theory. In practice, you have to put a lot of effort into building a mailing list first, and then into valuable content - valuable to your persona.
Let's start with the second one – from content. Your users want content, but with the understanding that it has to be different content. They will consume different formats on your social media, others on your blog, and still others on other channels. Remember that there are many queries that are only worth fulfilling in video form – because can you imagine a tex bank database t entitled How to peel a mango with a glass? (seriously, people are looking for that). In addition, remember that regularly publishing valuable educational content, guides, analyses allows you to build the image of an expert in the industry, gain trust, and stay in first place – ahead of the competition. And here we come to SEO.
SEO can also play an important role in building customer loyalty, although in a more indirect way than the previously mentioned digital marketing channels. What does theory say about the magical combination of loyalty and SEO?