How does image positioning affect website visibility?
Posted: Sat Apr 05, 2025 6:13 am
Optimized images appear in search results alongside traditional links, increasing the chance that users will click. Google's bots analyze the quality and relevance of images to the page's content. High-ranking images in Google Images translate into more visits. Users who click on images are more likely to interact with the content, which increases engagement rates.
What are the benefits of positioning photos in Google?
Image positioning increases organic traffic without having to invest in paid advertising. More and more Google searches are conducted in the Google Images section. The increase in visits translates into higher conversion rates – even by a dozen or so percent in the case of e-commerce sites. High-quality graphics improve user experience, also reducing the bounce rate. Properly marked photos support building brand recognition and increase customer trust. Therefore, image and image optimization is not only about traffic from Google Images search results. It is also about improving many other parameters of the website, important for search engine robots.
We also cannot forget that more and more people are using so-called image search, e.g. using Google Lens.
What are the benefits of positioning photos in Google?
Image positioning increases organic traffic without having to invest in paid advertising. More and more Google searches are conducted in the Google Images section. The increase in visits translates into higher conversion rates – even by a dozen or so percent in the case of e-commerce sites. High-quality graphics improve user experience, also reducing the bounce rate. Properly marked photos support building brand recognition and increase customer trust. Therefore, image and image optimization is not only about traffic from Google Images search results. It is also about improving many other parameters of the website, important for search engine robots.
We also cannot forget that more and more people are using so-called image search, e.g. using Google Lens.