It's any marketing initiative or campaign
Posted: Sat Apr 05, 2025 6:20 am
What is green marketing ? Why is green marketing so popular these days? Are companies required to adopt this type of marketing or can they choose for themselves whether or not to participate? What are the requirements that must be “fulfilled” for a company to be considered sustainable?
Climate change is imminent across the globe. So much so that we are increasingly experiencing weather events that our parents and grandparents would never have thought possible. 35 degrees of heat in the middle of winter? Days with temperatures below 12 degrees in the middle of summer? What is happening to the world?
Given this situation, companies, the world's biggest polluters whatsapp number list since the Industrial Revolution, need to be aware of the new trends that sustainable ethics impose, thus seeking to improve the future of the planet and our children. Green marketing then emerges, changing this vision of the future.
In this content, in addition to explaining what green marketing is , you will also see some details of situations that are common in our daily lives, but that show the hypocrisy of some brands around the world: this is the case of greenwashing. Read with us and find out more, let's go!
What is green marketing?
What is green marketing?
But what is green marketing? You've probably heard of the term before.that aims to sell products that have as one of their goals reducing their impact on the environment, or helping it to recover.
Therefore, we can distinguish green marketing products into two main types:
Reduce the impact on the environment
Electric cars are a good example of green marketing. Of course, not only “helping the world” but also marketing something new is among the goals of this industry. In general, it directly or indirectly helps the environment a lot, since combustion vehicles pollute the planet daily. Other products such as vegan beauty products are also part of this “sector” of green marketing.
Climate change is imminent across the globe. So much so that we are increasingly experiencing weather events that our parents and grandparents would never have thought possible. 35 degrees of heat in the middle of winter? Days with temperatures below 12 degrees in the middle of summer? What is happening to the world?
Given this situation, companies, the world's biggest polluters whatsapp number list since the Industrial Revolution, need to be aware of the new trends that sustainable ethics impose, thus seeking to improve the future of the planet and our children. Green marketing then emerges, changing this vision of the future.
In this content, in addition to explaining what green marketing is , you will also see some details of situations that are common in our daily lives, but that show the hypocrisy of some brands around the world: this is the case of greenwashing. Read with us and find out more, let's go!
What is green marketing?
What is green marketing?
But what is green marketing? You've probably heard of the term before.that aims to sell products that have as one of their goals reducing their impact on the environment, or helping it to recover.
Therefore, we can distinguish green marketing products into two main types:
Reduce the impact on the environment
Electric cars are a good example of green marketing. Of course, not only “helping the world” but also marketing something new is among the goals of this industry. In general, it directly or indirectly helps the environment a lot, since combustion vehicles pollute the planet daily. Other products such as vegan beauty products are also part of this “sector” of green marketing.