Be where your customers are
Posted: Sat Apr 05, 2025 6:21 am
We all know that the world is changing enormously. But strangely enough, our marketing has not always been adapted to this. There are still companies that actively spend time on cold calling or randomly have leaflets pushed into mailboxes by 15-year-olds. This can be done differently! One of the popular methods for this is the so-called 'social selling', another approach that is worth the effort. Are you already making smart contact with your customers?
Customers are increasingly frugal with their time, more on-demand and much more selective. Developments country email list in the digital landscape are increasingly in line with this and offer new possibilities. For example, we can now make contact and build relationships very smartly and effectively. Social selling is exactly that: making 'honest' and 'authentic' contact with potential customers and meeting them where they are: social media. It is not just spewing your information, but actually entering into a relationship: people do business with people.
It is the smart use of the power of social. You can find your target group very specifically, meet them and then approach them strategically and stay in touch with them. And also important: social selling is an addition to current marketing practices, not a replacement.
Customers are increasingly frugal with their time, more on-demand and much more selective. Developments country email list in the digital landscape are increasingly in line with this and offer new possibilities. For example, we can now make contact and build relationships very smartly and effectively. Social selling is exactly that: making 'honest' and 'authentic' contact with potential customers and meeting them where they are: social media. It is not just spewing your information, but actually entering into a relationship: people do business with people.
It is the smart use of the power of social. You can find your target group very specifically, meet them and then approach them strategically and stay in touch with them. And also important: social selling is an addition to current marketing practices, not a replacement.