How to do SEO for online shops correctly
Posted: Sun Apr 06, 2025 4:50 am
SEO stands for search engine optimization. However, the term is a bit misleading. It's not search engine optimization. Perhaps a little explanation is needed here. The entire internet is regularly crawled by so-called bots. These are small automated programs that analyze the source code of every website.
The information is collected and an index is created from it. The reason for this is to provide searchers with the most precise results possible. When someone submits a search query, it is compared with the indexed entries. If the pages match the search terms, they are displayed to the user in a list sorted by relevance.
The art of search engine optimization is to make it as easy as possible for bots to ig data recognize content. Certain factors are important. The better the information the bot receives, the more accurately it can classify the website. There are a few tips and tricks to achieve this goal.
Find suitable keywords
When it comes to SEO for online shops, choosing the right keywords is particularly important. For most products or services, there are already many competing online shops. Therefore, choosing particularly interesting keywords is the most important aspect of your success. So-called long-tail keywords are recommended. These are word combinations around a specific term.
For example, if someone is looking for new tires for their car, they certainly won't simply type "car tires" into the Google search bar. Typically, they'll enter terms like "high-quality car tires at a reasonable price" or similar phrases.
It's important to identify such search phrases. If the content on your shop page contains exactly these word combinations, you've achieved an important goal. However, since you can't know which word combinations are regularly searched for, you should create the key phrases using a suitable tool.
Long-tail keywords
Google Suggest offers you a simple solution. These are the suggestions that pop up whenever you enter search terms. These are based on previous searches by various users.
Deutlich präzisere Keyword-Kombinationen findest Du jedoch mit Ubersuggest oder einem ähnlichen Tool. Nach der Eingabe Deines Hauptkeywords zeigt es Dir passende Phrasen an, die Du verwenden kannst. Besonders interessant daran ist es, dass Dir auch gleichzeitig die Relevanz der vorgeschlagenen Kexphrasen angezeigt wird.
Ein empfehlenswertes Tool ist zudem Answerthepublic. Dieses zeigt Dir hilfreiche W-Fragen und viele andere Fragestellungen zu Deinem Keyword an. Falls Dir der Begriff W-Fragen nicht geläufig ist, solltest Du wissen, dass es sich um passende Fragen zu Deinen Produkten handelt, die mit was, wer, warum und so weiter beginnen.
Solltest Du ein Google Ads Konto haben, kannst Du auch den darin enthaltenen Keyword Planner nutzen, um nach relevanten Begriffen zu suchen. Dieser lässt sich einfach bedienen und bietet zuverlässige Ergebnisse. Beim SEO für Onlineshops unterscheiden sich die Keywords ein wenig zu denen von Informations- oder News-Seiten. Im E-Commerce sind auch Begriffe wie kaufen, günstig oder verschiedene Artikulierungen zur Qualität wichtig.
The information is collected and an index is created from it. The reason for this is to provide searchers with the most precise results possible. When someone submits a search query, it is compared with the indexed entries. If the pages match the search terms, they are displayed to the user in a list sorted by relevance.
The art of search engine optimization is to make it as easy as possible for bots to ig data recognize content. Certain factors are important. The better the information the bot receives, the more accurately it can classify the website. There are a few tips and tricks to achieve this goal.
Find suitable keywords
When it comes to SEO for online shops, choosing the right keywords is particularly important. For most products or services, there are already many competing online shops. Therefore, choosing particularly interesting keywords is the most important aspect of your success. So-called long-tail keywords are recommended. These are word combinations around a specific term.
For example, if someone is looking for new tires for their car, they certainly won't simply type "car tires" into the Google search bar. Typically, they'll enter terms like "high-quality car tires at a reasonable price" or similar phrases.
It's important to identify such search phrases. If the content on your shop page contains exactly these word combinations, you've achieved an important goal. However, since you can't know which word combinations are regularly searched for, you should create the key phrases using a suitable tool.
Long-tail keywords
Google Suggest offers you a simple solution. These are the suggestions that pop up whenever you enter search terms. These are based on previous searches by various users.
Deutlich präzisere Keyword-Kombinationen findest Du jedoch mit Ubersuggest oder einem ähnlichen Tool. Nach der Eingabe Deines Hauptkeywords zeigt es Dir passende Phrasen an, die Du verwenden kannst. Besonders interessant daran ist es, dass Dir auch gleichzeitig die Relevanz der vorgeschlagenen Kexphrasen angezeigt wird.
Ein empfehlenswertes Tool ist zudem Answerthepublic. Dieses zeigt Dir hilfreiche W-Fragen und viele andere Fragestellungen zu Deinem Keyword an. Falls Dir der Begriff W-Fragen nicht geläufig ist, solltest Du wissen, dass es sich um passende Fragen zu Deinen Produkten handelt, die mit was, wer, warum und so weiter beginnen.
Solltest Du ein Google Ads Konto haben, kannst Du auch den darin enthaltenen Keyword Planner nutzen, um nach relevanten Begriffen zu suchen. Dieser lässt sich einfach bedienen und bietet zuverlässige Ergebnisse. Beim SEO für Onlineshops unterscheiden sich die Keywords ein wenig zu denen von Informations- oder News-Seiten. Im E-Commerce sind auch Begriffe wie kaufen, günstig oder verschiedene Artikulierungen zur Qualität wichtig.