Personalization is a simple poin
Posted: Sun Apr 06, 2025 8:13 am
The design of PR boxes doesn’t necessarily have to be fancy, just thoughtful. There was a trend in the beauty industry for a while for companies to continually design more and more elaborate boxes, but many consumers and influencers spoke up about the immense waste that was causing.
2. Personalization
t that can make a huge difference between your PR box being succeeding or flopping. There are a number of ways to personalize boxes:
Build a list of influencers that aligns with your set goals, as well as with whatsapp number list the interests of each recipient. For example, it’s probably not going to be effective to send a beauty box to an influencer in the mechanic community.
Customize the products you send to the influencer’s preferences. For example, makeup brands will often send influencers a small selection of foundations in their shade range, rather than every foundation color they have. Tailoring the products shows influencers you thought about them specifically and will also increase your chances at a positive review.
Directly address the recipient to increase the connection between the brand and the consumer. Handwritten notes are the best way to achieve that personal touch as they convey a great deal of effort on your part. Check out this example:
2. Personalization
t that can make a huge difference between your PR box being succeeding or flopping. There are a number of ways to personalize boxes:
Build a list of influencers that aligns with your set goals, as well as with whatsapp number list the interests of each recipient. For example, it’s probably not going to be effective to send a beauty box to an influencer in the mechanic community.
Customize the products you send to the influencer’s preferences. For example, makeup brands will often send influencers a small selection of foundations in their shade range, rather than every foundation color they have. Tailoring the products shows influencers you thought about them specifically and will also increase your chances at a positive review.
Directly address the recipient to increase the connection between the brand and the consumer. Handwritten notes are the best way to achieve that personal touch as they convey a great deal of effort on your part. Check out this example: