The answer is Trello Guides. A complete guide on how to get started with Trello. There are 9 courses to go through. And Trello claims that you should be an expert on the product after you’ve worked through it.
There’s also a section on how to work remotely — a guide to how you can set your business up for success even if your teams aren’t physically in the office.
You can watch webinars that cover workplace productivity. And if you want to learn more about the product, you can read all the customer stories available.
Example 7: Unbounce
Unbounce - all about landing pages
Unbounce is all about landing pages. If you need a landing page builder for your business, this should be your first stop.
This company knows its target audience – marketers. That’s why Unbounce publishes marketing-related content. It wants to help its users get the most out of its products.
Their blogs mostly focus on lead generation guangdong telephone number data landing page optimization, conversion optimization, digital marketing, and marketing AI. Nothing surprising there.
But where this company shines is in its content quality.
You’ll find well-researched articles on the site. And the posts are conversational, meaning they’re fun to read. Sometimes the posts come with videos that Unbounce has produced themselves.
There is a section that explains in detail what landing pages are and how to make great landing pages. This is perfect for those who are just starting out with creating high-converting landing pages.
You can also find a page showing examples of landing pages. Users can filter pages by business category.
Example 8: Hootsuite
Hootsuite - social media scheduling tool
Hootsuite is a popular social media scheduling tool used primarily by businesses to manage their accounts. If you are a social media manager, you will appreciate all the free content and tools on Hootsuite's site.
Let’s start with the tools. You have access to many of them. If you need captions for any of your IG posts, use the Instagram Caption Generator. There’s also a Tweet and Instagram Thread generator to help you create engaging posts .
There are even tools specifically for YouTube and TikTok.
Blogs are a great resource for anyone looking to start a career as a social media expert, and they even work well for influencers looking to increase their reach.
Those who prefer to watch rather than read will enjoy webinars on social media marketing.
Example 9: Vidyard
Vidyard - an AI-assisted video creation platform
Vidyard is an AI-powered video creation platform for people who want to send content via email. It basically replaces boring, stale text with engaging videos to help users generate more leads.
This company provides a ton of resources for site visitors. There’s Fast Forward, a repository of content that includes the latest ideas, tips, and inspiration for virtual selling.
You can browse some of the videos that have been stored or join a live, virtual summit meeting. There is also a monthly webinar if that’s more your speed.
Even more impressive is the Video Sales Masterclass, which includes lessons that will walk you through the benefits of using video, where you should use it, and how to create high-quality content.
There are also sales video templates you can use if you are having trouble coming up with a concept for your project.
Example 10: Zendesk
Zendesk - a CRM solution company
Zendesk is another CRM solution company that produces great content for its potential customers.
As you might expect, there are a lot of articles about customer service technologies, and like the other examples on this list, it features some of its customers.
But the best part about Zendesk is their training materials. You can choose a role, such as a manager, CX analyst, or sales representative, and then receive training tailored to that role. Once you complete the program, you can become a certified Zendesk expert.
Zendesk also records some of its activities so you can watch them on demand. It also provides a platform where you can connect with other Zendesk users to share your experiences or ask questions.
Developers have their own space where they can learn about Zendesk Sunshine along with its APIs and SDKs.
Conclusion
These are just a few examples of effective B2B content marketing in the workplace.
If you want to attract more businesses, you need to step up your game. Create engaging content to not only gain credibility in your niche, but also to generate better leads.
