Tips for having a well-optimized contact page and converting more
Posted: Sat Dec 07, 2024 4:22 am
There are many important aspects of a website that you should take into account in order to attract customers. One of them is the contact page.
This is a fundamental element for the successful development of your online business, but… why? Well, the answer is very simple.
When a potential customer looks at your website and is interested, they will click on the contact form to get in touch with you. If this page is not optimized or attractive, the potential customer may back off and end up not contacting you.
Therefore, having an optimized contact page is key to getting new customers and not losing any sales opportunities.
And how to do it? Don't worry, that's what Kiwop is for .
Below, we show you how to make a web contact page, what elements to put on it, and 5 good tips to keep it optimized.
Forward.
What are you waiting for to get new clients with optimal contact forms?
What elements should a good contact page contain?
Contact form
The contact form is essential to making a good contact page . It should be easy and quick for your potential customers to fill out, otherwise they may decide not to do so and leave the page.
Also, you should try to make sure it contains only the essential fields and not ask for too much personal information.
The highlights it should contain would be:
Name
E-mail
Affair
Message
You can also use the option of asking them to give you their phone number and calling them to communicate more directly.
Contact form
Practical example in Kiwop
Legal notice
You must inform users who fill out the contact form that you will not use their email to sell it to third parties. Explain to them that you will use it for your database.
Also, detail the current laws that you comply with, such as the Data Protection Act. This way you show your most transparent side.
Call to action
At the end of the form, include a call to action that will convince your potential client to contact you . This element can be a button, a highlighted phrase or an image. Bring out your most creative side and put it into practice.
Post-shipping information
Once they have submitted the form and it is already in your database, thank them for doing so . This way, you will give a more human image of yourself.
Also, let them know that their form has been successfully filled out. It doesn't matter which way you choose to do it, but it's important to let the user know that the submission was successful.
Social networks
One of the best and most effective content for your contact page is to place buttons with your social media logos and direct links .
This way, they may learn more about you, follow you, stay informed about your news, feel part of your community and end up consuming your products or services. This way, you can gain new customers who are interested in your brand.
Social networks
Practical example at Sendinblue
Physical addresses and hours
If you have one or more physical stores, add their addresses and openi australia telegram data 3 million ng hours . This way, if any potential customers are interested, they can go directly to your store and find out about your business first-hand.
Physical addresses and hours
Practical example at Farmà cia Esplugas
Logos and reviews from other customers
If you have real customer reviews, you can add them to your contact page. This way, you will reinforce the idea that you are a good option for purchasing your products or services.
If these reviews are not from individual customers but from companies with well-known logos, add them as well. This will inspire confidence in users interested in you.
5 tips for having a well-optimized contact page
Use copywriting
What you say is not as important as how you say it. You should know what to include in the texts on your contact page, but it is essential to use copywriting techniques to sell more.
By creating attractive texts that attract the attention of customers interested in you, your sales possibilities will increase.
You must ensure that, after reading your content, they stay with you. And you will only achieve this by using copywriting on your contact form.
Use copywriting
Practical example at Freshly Cosmetics
Do not pressure the user
Once a user fills out a contact form, you should not send them hundreds of newsletters, emails, information about yourself or requests for opinions on their purchases.
Add buttons that say that if they click on them, they will be sent this type of content about your e-commerce. This way, you give the user the freedom to learn more about you and you don't pressure them by giving them an image of a brand obsessed with selling.
Do not pressure the user
Practical example at Queen's online
Thank you for your dedication in filling out the form
In order to contact you, they must spend some of their time filling out your contact form. If you thank them for doing so, it will improve their image of you and they will think they did well by filling out the contact page.
Make it visual
If your contact page is full of information and data requests, the user may find it overloaded and therefore feel overwhelmed and leave the page.
Determine what content you want to include in your contact form and create it based on that in a visual, clear and concise way. This way, the user will flow better on your page.
Make it visual
Practical example in Achieve3000
Create a responsive design
Nowadays, we access websites from multiple electronic devices. Computers, mobile phones, tablets, and many more. Therefore, it is essential to create responsive designs.
If your user wants to access your contact page to fill out the form but the website cannot display it because it is not compatible with the device from which they intend to do so, you will probably lose a potential customer.
Therefore, your contact page must behave perfectly and adapt to avoid losing customers due to usability issues.
This is a fundamental element for the successful development of your online business, but… why? Well, the answer is very simple.
When a potential customer looks at your website and is interested, they will click on the contact form to get in touch with you. If this page is not optimized or attractive, the potential customer may back off and end up not contacting you.
Therefore, having an optimized contact page is key to getting new customers and not losing any sales opportunities.
And how to do it? Don't worry, that's what Kiwop is for .
Below, we show you how to make a web contact page, what elements to put on it, and 5 good tips to keep it optimized.
Forward.
What are you waiting for to get new clients with optimal contact forms?
What elements should a good contact page contain?
Contact form
The contact form is essential to making a good contact page . It should be easy and quick for your potential customers to fill out, otherwise they may decide not to do so and leave the page.
Also, you should try to make sure it contains only the essential fields and not ask for too much personal information.
The highlights it should contain would be:
Name
Affair
Message
You can also use the option of asking them to give you their phone number and calling them to communicate more directly.
Contact form
Practical example in Kiwop
Legal notice
You must inform users who fill out the contact form that you will not use their email to sell it to third parties. Explain to them that you will use it for your database.
Also, detail the current laws that you comply with, such as the Data Protection Act. This way you show your most transparent side.
Call to action
At the end of the form, include a call to action that will convince your potential client to contact you . This element can be a button, a highlighted phrase or an image. Bring out your most creative side and put it into practice.
Post-shipping information
Once they have submitted the form and it is already in your database, thank them for doing so . This way, you will give a more human image of yourself.
Also, let them know that their form has been successfully filled out. It doesn't matter which way you choose to do it, but it's important to let the user know that the submission was successful.
Social networks
One of the best and most effective content for your contact page is to place buttons with your social media logos and direct links .
This way, they may learn more about you, follow you, stay informed about your news, feel part of your community and end up consuming your products or services. This way, you can gain new customers who are interested in your brand.
Social networks
Practical example at Sendinblue
Physical addresses and hours
If you have one or more physical stores, add their addresses and openi australia telegram data 3 million ng hours . This way, if any potential customers are interested, they can go directly to your store and find out about your business first-hand.
Physical addresses and hours
Practical example at Farmà cia Esplugas
Logos and reviews from other customers
If you have real customer reviews, you can add them to your contact page. This way, you will reinforce the idea that you are a good option for purchasing your products or services.
If these reviews are not from individual customers but from companies with well-known logos, add them as well. This will inspire confidence in users interested in you.
5 tips for having a well-optimized contact page
Use copywriting
What you say is not as important as how you say it. You should know what to include in the texts on your contact page, but it is essential to use copywriting techniques to sell more.
By creating attractive texts that attract the attention of customers interested in you, your sales possibilities will increase.
You must ensure that, after reading your content, they stay with you. And you will only achieve this by using copywriting on your contact form.
Use copywriting
Practical example at Freshly Cosmetics
Do not pressure the user
Once a user fills out a contact form, you should not send them hundreds of newsletters, emails, information about yourself or requests for opinions on their purchases.
Add buttons that say that if they click on them, they will be sent this type of content about your e-commerce. This way, you give the user the freedom to learn more about you and you don't pressure them by giving them an image of a brand obsessed with selling.
Do not pressure the user
Practical example at Queen's online
Thank you for your dedication in filling out the form
In order to contact you, they must spend some of their time filling out your contact form. If you thank them for doing so, it will improve their image of you and they will think they did well by filling out the contact page.
Make it visual
If your contact page is full of information and data requests, the user may find it overloaded and therefore feel overwhelmed and leave the page.
Determine what content you want to include in your contact form and create it based on that in a visual, clear and concise way. This way, the user will flow better on your page.
Make it visual
Practical example in Achieve3000
Create a responsive design
Nowadays, we access websites from multiple electronic devices. Computers, mobile phones, tablets, and many more. Therefore, it is essential to create responsive designs.
If your user wants to access your contact page to fill out the form but the website cannot display it because it is not compatible with the device from which they intend to do so, you will probably lose a potential customer.
Therefore, your contact page must behave perfectly and adapt to avoid losing customers due to usability issues.