Why is employer branding ukraine phone number resource essential for Inbound Recruiting? More and more candidates are comparing employer brands before deciding to apply. And that's where employer branding really comes into its own! Employer brand, what is it? This term refers to the image of a brand with regard to customers or potential employees. This concept is not new, but it has taken on its full meaning since the advent of the Internet and later, social networks. Nowadays, a candidate is more interested in the company's environment, its values and the image it gives off, than in the missions proposed in the advertisement.
We understand better the importance of the employer brand in the recruitment process! Inbound Recruiting, how does it work? What is the difference with Inbound Marketing? As we have seen previously, Inbound Recruiting draws heavily on the Inbound Marketing methodology to attract potential candidates. Their targets are different but the communication, conversion and scoring methods are the same. By what means? The conversion funnel , does that mean nothing to you? The conversion tunnel, also called "conversion funnel", is a web marketing term that defines the commercial process between the first contact with a prospect and the finalization of the purchase act.
