email templates available in Brevo
Brevo’s free email template gallery
Design personalized emails. The easiest way to personalize your emai list of oman cell phone numbers l message is by including the recipient's name in the subject line or email body.
personalizing an email blast with custom contact attributes
Email personalization in Brevo
Include a clear call to action (CTA). What do you want recipients to do after reading your email? Make your CTA button prominent and use action-oriented language.
6. A/B test your email marketing campaigns
If you're new to email blasts, your first campaign might not meet all your expectations – and that's okay. Finding what works best for your audience takes experimentation.
To learn what works best for your contacts, always A/B test your email marketing campaigns. Follow this process to set up your first A/B test:
Choose what you want to test. Start by testing one element at a time. Common options include subject lines, call-to-action (CTA) button text or design, or email copy.
Create two versions. Design two versions of your email, with only the chosen element being different.
Set up the test. Most email marketing platforms, including Brevo, have A/B testing features. Configure the test, selecting whether you want to optimize for the best open rate or click-through rate.
Analyze the winner. After the test runs, review the results. Which version performed better in your chosen metric?
Apply your learnings. What made the winning version more successful? Was it a sense of urgency, better personalization, or a more compelling image? Integrate these insights into your future email blasts.
Creating an A/B test campaign in Brevo
Note: In Brevo, you can set up A/B Test campaigns only after you reach your new subscribers with a regular campaign at least once in the past.
Further reading: How to Start Using a Subject Line Tester and Boost Your Open Rates
7. Maintain your sender reputation
Your sender reputation is like a trust score that email service providers (Gmail, Yahoo, etc.) assign to your email-sending IP address. It's determined by several factors:
Email authentication. Setting up SPF, DKIM, and DMARC protocols proves you're a legitimate sender.
Open rates. The number of people who open your emails signals engagement. The more, the better.
Click-through rates. Similarly, good click rates show people find your content valuable.
