Case Study: Online Merchandising Revolution
Posted: Sat Dec 07, 2024 4:34 am
Today we bring you an interesting case study where we analyze how a company dedicated to the sale of promotional products detected the main needs of its consumers and developed different strategies to increase its sales and customer acquisition.
Phase 1. Project creation and needs detection
The project was initiated by a company called ''Ribel Ideas'' which has been working for poland consumer mobile number list 27 years as a promotional communication solutions agency, specializing in the development of ad hoc customization projects, especially for large companies that require a customized service.
This company operates offline, and the first business opportunity they saw was the expansion of the online market for promotional gifts and the sale of promotional products to small and medium-sized businesses that do not require such a customized service , as is the case with larger companies.
This need was detected thanks to the growing demand for the brand from small and medium-sized companies that needed a small and medium quantity of promotional products with more standard customization.
In this way, they created a brand called ''Moloon'', with the intention of offering personalized products to a type of target audience whose purchasing process is more agile and more direct.
Phase 2. Study of the competition
Before launching the online promotional gifts brand, a thorough study of the competition that existed at that time in the market was carried out. Several conclusions could be drawn from the study carried out:
There was a lot of competition in online merchandising, there were many companies already positioned in the sector that offered gifts for companies.
The price of the products they offered was quite high.
You couldn't visualize the customized product immediately; you had to wait several days for the company to prepare the sketch.
The purchasing process was quite slow and unintuitive, as there were usually many steps and some of them were confusing.
None of them had a live chat to guide the customer, which made navigation and experience on the site difficult.
Phase 3. Creating the strategy
Thanks to the study of the competition and the previous experience of the "Offline" agency, different strategies were created to satisfy, above all, two key points of the target audience that usually buys this type of product, such as the speed of online purchasing , and personalized attention .
To speed up the purchasing process, an online configurator was developed which allows the user to create their own personalized product without having to wait for any sketches from the company.
Phase 1. Project creation and needs detection
The project was initiated by a company called ''Ribel Ideas'' which has been working for poland consumer mobile number list 27 years as a promotional communication solutions agency, specializing in the development of ad hoc customization projects, especially for large companies that require a customized service.
This company operates offline, and the first business opportunity they saw was the expansion of the online market for promotional gifts and the sale of promotional products to small and medium-sized businesses that do not require such a customized service , as is the case with larger companies.
This need was detected thanks to the growing demand for the brand from small and medium-sized companies that needed a small and medium quantity of promotional products with more standard customization.
In this way, they created a brand called ''Moloon'', with the intention of offering personalized products to a type of target audience whose purchasing process is more agile and more direct.
Phase 2. Study of the competition
Before launching the online promotional gifts brand, a thorough study of the competition that existed at that time in the market was carried out. Several conclusions could be drawn from the study carried out:
There was a lot of competition in online merchandising, there were many companies already positioned in the sector that offered gifts for companies.
The price of the products they offered was quite high.
You couldn't visualize the customized product immediately; you had to wait several days for the company to prepare the sketch.
The purchasing process was quite slow and unintuitive, as there were usually many steps and some of them were confusing.
None of them had a live chat to guide the customer, which made navigation and experience on the site difficult.
Phase 3. Creating the strategy
Thanks to the study of the competition and the previous experience of the "Offline" agency, different strategies were created to satisfy, above all, two key points of the target audience that usually buys this type of product, such as the speed of online purchasing , and personalized attention .
To speed up the purchasing process, an online configurator was developed which allows the user to create their own personalized product without having to wait for any sketches from the company.