Specialization in Digital Marketing
Posted: Mon Apr 21, 2025 3:26 am
In Brazil, colleges are not yet structured to train professionals specialized in digital marketing at the level that the job market demands in their regular courses.
Incidentally, abroad, universities that offer this type of specific training are also rare.
Therefore, the most viable alternative to specializing in digital marketing is taking courses that complement traditional academic training, such as those offered by the Marketing Academy, which, since its founding in 2009, has contributed to the training of several digital marketing professionals in Brazil.
As a career in digital marketing chile mobile database involves several dimensions, and many people do not know which path to follow, we present below a short guide that explains each of these courses.
1 – Basic knowledge of digital marketing
The first step for anyone wanting to start a career in digital marketing is to acquire basic knowledge about the world of online marketing and its various dimensions.
With this knowledge you will have a global vision of all these dimensions of Internet marketing and how these dimensions interact.
With this in mind, you will be able to identify which areas attract you most and which require expertise that you have an affinity with, such as writing, design or abstract reasoning.
In this area, the Marketing Academy can help you through our Digital Marketing Course , which is aimed precisely at those who want to take their first steps in their career.
2 – Search Marketing – Search Engine Marketing
The area of Search Engine Marketing , or SEM, as it is also known, is one of the most sought-after areas of digital marketing and also one of those that offers the best salaries and opportunities.
Therefore, having solid knowledge in this area is essential for anyone who wants to pursue a successful career in digital marketing.
We can divide Search Marketing into two distinct segments, both due to the techniques involved and the tools that are used:
SEO – Search Engine Optimization – This is the segment of Search that is dedicated to organic search results, that is, the unpaid results from Google and other major search engines;
Sponsored Links – This is the dimension of search marketing that focuses on the paid results area on search engine response pages.
Incidentally, abroad, universities that offer this type of specific training are also rare.
Therefore, the most viable alternative to specializing in digital marketing is taking courses that complement traditional academic training, such as those offered by the Marketing Academy, which, since its founding in 2009, has contributed to the training of several digital marketing professionals in Brazil.
As a career in digital marketing chile mobile database involves several dimensions, and many people do not know which path to follow, we present below a short guide that explains each of these courses.
1 – Basic knowledge of digital marketing
The first step for anyone wanting to start a career in digital marketing is to acquire basic knowledge about the world of online marketing and its various dimensions.
With this knowledge you will have a global vision of all these dimensions of Internet marketing and how these dimensions interact.
With this in mind, you will be able to identify which areas attract you most and which require expertise that you have an affinity with, such as writing, design or abstract reasoning.
In this area, the Marketing Academy can help you through our Digital Marketing Course , which is aimed precisely at those who want to take their first steps in their career.
2 – Search Marketing – Search Engine Marketing
The area of Search Engine Marketing , or SEM, as it is also known, is one of the most sought-after areas of digital marketing and also one of those that offers the best salaries and opportunities.
Therefore, having solid knowledge in this area is essential for anyone who wants to pursue a successful career in digital marketing.
We can divide Search Marketing into two distinct segments, both due to the techniques involved and the tools that are used:
SEO – Search Engine Optimization – This is the segment of Search that is dedicated to organic search results, that is, the unpaid results from Google and other major search engines;
Sponsored Links – This is the dimension of search marketing that focuses on the paid results area on search engine response pages.