Marketing from the Ground Up
Posted: Mon Apr 21, 2025 4:25 am
Best of Barbara Ward: Content
Anna Maria von KentzinskyAnna Maria von Kentzinsky | December 31, 2018
Barbara WardBarbara Ward is a true content expert. With her background as a journalist, media scientist, and advertising manager, she has developed extensive content marketing expertise. She shares her knowledge as an author and seminar leader. For the XOVI Expert Council, Barbara Ward regularly writes articles on the topic of content production —from building a content team to seeding content. We've compiled some of her content gems for you:
Every piece of content needs a creator. Or at least a canada cell phone number list curator. Companies therefore need a content team to establish themselves as experts, storytellers, and/or brands through content. Whether the team consists of one, ten, internal, or external people depends on the company's size. One thing is clear, however: A successful content team requires certain skills and structures. Barbara Ward explains what these are in her article.
You will learn:What makes a qualified teamWhat tasks and skills a content team needsThe advantages and disadvantages of internal and external resourcesWhy you should involve all employees As a whole, a successful content team is characterized by strategic and analytical skills and, of course, has excellent editorial expertise.
If employees who already have more than enough to do are now asked to produce “a bit of content on the side,” the project is sure to fail.
If all employees keep their ears and eyes open, content marketing will have a large, diverse group of trend scouts.
Anna Maria von KentzinskyAnna Maria von Kentzinsky | December 31, 2018
Barbara WardBarbara Ward is a true content expert. With her background as a journalist, media scientist, and advertising manager, she has developed extensive content marketing expertise. She shares her knowledge as an author and seminar leader. For the XOVI Expert Council, Barbara Ward regularly writes articles on the topic of content production —from building a content team to seeding content. We've compiled some of her content gems for you:
Every piece of content needs a creator. Or at least a canada cell phone number list curator. Companies therefore need a content team to establish themselves as experts, storytellers, and/or brands through content. Whether the team consists of one, ten, internal, or external people depends on the company's size. One thing is clear, however: A successful content team requires certain skills and structures. Barbara Ward explains what these are in her article.
You will learn:What makes a qualified teamWhat tasks and skills a content team needsThe advantages and disadvantages of internal and external resourcesWhy you should involve all employees As a whole, a successful content team is characterized by strategic and analytical skills and, of course, has excellent editorial expertise.
If employees who already have more than enough to do are now asked to produce “a bit of content on the side,” the project is sure to fail.
If all employees keep their ears and eyes open, content marketing will have a large, diverse group of trend scouts.