Channels in content marketing

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Graphic with different channels of content marketing
Content generally doesn't spread on its own—even good or even outstanding content. Forgoing (strategic) seeding is tantamount to wasting potential. Use the channels available to you to distribute your content. Barbara Ward shows you what these are and how to do it in this article.

You will learn:Why a blog is not content marketingWhat Owned Media isWhat Paid Media is
What Earned Media isWhy you should bet on all threeA few insights:A blog is far from being a content marketing strategy. It's about reaching users in a variety of places amidst the chaos of voices and floods of information.

However, don't fall into the misconception that owned media italy cell phone number list is free. After all, you have to (have) content produced consistently.
Paid media allows you to achieve high reach in the short term. The disadvantage is that the publication is not authentic and credibility suffers to some extent.The big advantage of earned media is its credibility, because the company is not the sender.

header Barbara Ward Cheat Sheet Content ProductionDo you want the most important information for content production clearly summarized? Ideally, in a format that's easy to print and hang up? With the Content Cheat Sheet, you can see at a glance what you need to know and what you need to consider.