If users have a positive experience on our site, they are more likely to convert into customers or subscribers. If users are engaged with our site and enjoy their experience,less likely to clickor just "bounce" after a few seconds.
Search engines like Google also reward websites that offer an excellent user experience with higher rankings.
Here are several statistics that highlight the importance of user experience:
70%Most unsuccessful web businesses fail because of poor usability.
75%of consumers admit that they make a company's trustworthiness malaysia mobile phone numbers database decision based on its website design.
88%Percentage of visitors who are less likely to return to a website after a negative user experience
Simply put, happy users are the key to a successful website. By ensuring that our site is easy to use and provides a positive experience for visitors, we can increase our chances of attracting repeat traffic and generating sales.
So how can we start working to improve our user experience?
Here are some tips;
1. Simplify the website design
Good web design is all about creating an easy-to-use, visually appealing site that visitors will want to come back to. There are a million little decisions to be made, from choosing the right colors and fonts to organizing our content in an easy-to-follow way.
But a few general tips can help simplify the design process and make it easier for users to navigate our site.
Use a simple color scheme and typography
A clean, uncluttered layout can help visitors focus on our content and stay focused with limited time.Color palettecan create a sense of unity and integrity. When it comes to typography, using severalwell chosen fontsIt can also help to make our design look clean and fluid.
Use shortcut menus and submenus
Too many menu items can make it difficult for visitors to find what they are looking for, which can lead to a poor user experience. That’s why we need to use menus carefully and only include necessary links. You can also use drop-down menus or submenus.micro interactionsTo further organize your content.
Group related content
One way to provide a good user experience is to group related content.
For example, if you have a blog with multiple categories, consider creating separate pages for each category rather than keeping all your posts on one page. This will make it easier for visitors to find the specific information they want.
Performing Usability Testing
Usability testing is a very important aspect of web design because it helps to ensure that the website is easy to use and navigate for the target audience. This can be accomplished through a variety of methods, including conducting user interviews, observing user behavior through tracking software, or collecting feedback through surveys and focus groups. usability testing guide carefully evaluate the needs and preferences of the target audience, web designersCreating a websiteThis is both visually appealing and user-friendly, providing a better overall user experience.
2. Check the validity of each link
Broken links are frustrating for visitors and can make your site look unprofessional. Not to mention, they can also lead to lower search engine rankings.
To avoid this, take some time to regularly check to make sure all the links on your site are working properly.
We can manually check each link to make sure it works. This can be time consuming but is the best way to make sure everything is working properly. Alternatively, we can use:Google Webmaster Toolsor Ahrefs helps identify broken links.
3. Add a search bar and sitemap to every page
Most website visitors are looking for something specific. Whether it’s information about a product or service, directions to our business, or general information, they want to find it quickly and easily. That’s why it’s important to add a search bar to every website.
This way, visitors can type what they are looking for and be directed directly to the relevant page. This improves the user experience and reduces the number of them.people leaving our sitewithout finding what they were looking for.
Bruno Marota from the puzzle siteI am a puzzle, explains: “When we added a search feature to help find puzzles instantly, our bounce rate went down because our users could find what they wanted right away. We also got data on the puzzles people wanted, which we then added to our database.”
To further improve our navigation on the website, we can complement our search bars with a sitemap. A sitemap is a catalog of all web pages, usually organized in a hierarchical format.
Visitors can see at a glance what pages are on our site. This is especially effective if you have a large site with a lot of content.
Secondly, a sitemap can help search engines index our website more effectively, resulting in a better result.search engine ranking and visibility.
4. Use engaging visuals to enhance user experience
Images are a great way to grab visitors’ attention and add interest to your site, but it’s important to use them sparingly and only include images and animations that are relevant to your content.
We should aim for an image-to-text ratio of no more than 1:5. This means that we should only include one image for every five blocks of text.
