Prospecting on LinkedIn: 5 tips to finally get started

[nusaibatara]

our LinkedIn profile isn't just a resume: it's a showcase . It helps build your online reputation, and even more so, that of your company. This applies whether you're an independent consultant, a sales representative, a financial director, or a small business owner.

When you honduras phone number data create your LinkedIn profile, you become a brand. You must therefore promote it: this is what is called " personal branding ." That's why it's crucial to take care of every detail of your LinkedIn profile. It must arouse the curiosity of visitors, reassure them, and encourage them to take action.

Best practices for optimizing your personal LinkedIn profile:
Choose your profile photo carefully: it should reassure your interlocutor and reveal part of your personality;
Take care of the cover image: personalize it to enhance your value proposition;
Have an explicit title: it must explain in three words what you do (pompous and overly long titles should be avoided);
Write a convincing summary: think about storytelling to present your background and expertise, and capture the attention of your visitors (this is an integral part of your inbound marketing strategy to convert your prospects into customers through content marketing ).
Good to know: Personal profiles are more effective than a company page on LinkedIn. So encourage your employees to develop their online presence rather than contributing to a page whose content will ultimately be less visible and less effective.