Why create a blog on your e-commerce site?

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Improve your site's natural referencing
Creating a blog on your e-commerce site is above all a powerful lever for improving its natural referencing .

Internet users primarily use search engines, such as Google, to access a website. The challenge, therefore, is to be visible on the results pages: this is what natural referencing, or " Search Engine Optimization " (SEO), is for.

Your blog posts first allow hungary phone number data you to position yourself on strategic keywords for your business. Choosing and placing your keywords wisely allows Google to clearly understand what your site is about. This results in your web pages ranking higher in the search results. A better position on the search engine means more traffic and, by extension, more sales.

Adding articles to your blog is also relevant for SEO because it increases internal linking . This refers to all the links on your e-commerce site's pages that point to other internal pages. You can strengthen internal linking by including links in your texts that refer, for example, to other blog posts or your product sheets.

Each new post can also contribute to your site's popularity , a key criterion for Google. By sharing your content on social networks, you generate qualified traffic to your site, and the more your articles are shared, the more positive this contributes to SEO. You can therefore establish a virtuous circle, conducive to the development of sales for your online store.