Subject line examples
The average character limit set by various email providers is 50 characters. Aim to keep it or your subject line will be cut short. And remember that mobile users see even less of the message.
TIP: Don’t overdo it with excessive capitalization, special characters, or punctuation. Not only does this kind of messaging make your brand seem less trustworthy, but the email could also end up being classified as spam.
Check out more subject line ideas for specific campaigns:
40 Black Friday & Cyber Monday Email Subject Lines to Boost Your Open Rate
100 Back-to-School Email Subject Lines That Boost Sales
100 Valentine’s Day Email Subject Lines to Make Your Audience Swoon
3. Customize your preheader text
Preheader text is the short snippet of text. It kuwait telephone number data immediately follows the subject line when viewing an email in the inbox. Preheaders add valuable context to your subject line and can also boost your open rates.
Example of preheader text
The subject line and preheader text should go hand in hand. Together they tell your readers a story. Without customizing, it will read as the text that first appears in your email. This means your preheader could be "View this email in your browser.” Now that wouldn't give the best first impression, would it? Learn more about email preview text here.
4. Get personal with your content
This year we expect to hear less and less about B2B and B2C marketing. 2024 is about human-to-human marketing.
We are seeing a shift away from sending generic, one-to-many emails. Instead, personalization is trending. Email design best practices favor sending one-to-one emails tailored to customer behavior.
Features like email automation, lead scoring, and segmentation help tailor content to individuals. This leads to emails that are dynamic, innovative, and relevant to subscribers.
Take your emails further than first name greetings. Adapting content based on user interests and behavior truly personalizes your emails. For example, you can send personalized product recommendations, offers, and abandoned cart emails.
