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And There May Be No Better Example Of Classic Content Marketing Than John Deere’s The Furrow. Magazine For Years, And Readers Routinely Save Issues As Collector’s Items. These Same Readers Revisit Articles Written Years Ago. The Furrow’s Content Is Both Classic And Timeless.

Classic Formula For Classic Content Of Course, You Can’t Know If A Piece chile phone number resource Of Content Is A Classic Until It — Well, You Know — Becomes A Classic. Its Core Requirement Is That It Must Stand The Test Of Time. But As Content Creators, Can You Increase The Chance That Your Content’s Value Will Last, That It Will Provide That Discovery Upon Each Rereading? I Think You Can.



At The Very Least, I Believe You Can Avoid The Trap That You Can’t Reference Current Events Or Modern Contexts In Creating Classic Content. In Dissecting My Own Content Creation, I’ve Found That Classic Content Pieces Tend To Share These Traits: Memorable, Diverse Characters Or Points Of View.