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” It Makes Perfect Sense. As People Feel More Safe And Secure In A Probable Outcome, They Need To Pay Less Attention Guard Goes Down, And Their Openness To The New Or Uncertain Thing Goes Up. Think About When Your Best Friend Suggests Something New, You Immediately Say To Yourself, “yes, I Trust You Implicitly,” Without Asking For Justification Or Reasons To Believe.

Author Stephen Covey Calls That Concept The Speed Of Trust In china phone number library His Book Of The Same Name. As He Writes: “(N)othing Is As Fast As The Speed Of Trust … In A High-trust Relationship, You Can Say The Wrong Thing And People Will Still Get Your Meaning. In A Low-trust Relationship, You Can Be Very Measured, Even Precise, And They’ll Still Misinterpret You.



“ The Speed Of Trust In Deepening And Widening Relationships With Customers Is Incredibly Important. It’s Precious And Can Be Broken Quickly. As Marketers, You Must Focus On Making Every Communication Trustworthy, Many Times To The Sacrifice Of Garnering Attention. One Quick Example. I Often See Ads And Content On Social Media For Competing Products Of A Website I Just Visited.