How to Create a White Label SEO Report?
Posted: Sat Dec 07, 2024 6:49 am
As an SEO expert, you undoubtedly know the importance of SEO reports.
Clients want to know what they’re paying for, and frequent, easy-to-digest performance reports are the best way to show how campaigns are doing and what areas need more attention.
But creating consistent, high-quality SEO reports can be a challenge for even the most experienced SEOs. It takes time and effort to gather data from a variety of sources, check for errors, and present the information in a way that’s both presentable and easy for customers to understand.
This is where a white label SEO report can be extremely useful.
Our goal in this article is to explain everything you need to know about creating and using a white-label SEO report. We’ll cover the benefits of these reports, as well as the differences between automated and manual approaches. We’ll also cover what metrics you should be measuring to best track your SEO performance .
But first, a quick definition.
White Label SEO Report in Brief
A white-label SEO report is created by a third-party SEO northeast telephone number data tool that allows you to add your branding — meaning you can present the report as your own when presenting it to your clients.
These reports tend to be automated and can collect and organize data on a variety of key SEO KPIs, such as:
Keyword rankings
Organic visits
Organic transformations
Bounce rate
Branded and non-branded traffic
Backlink gains and losses
Website technical performance (such as page speed or crawling issues)
White-label reports bring together relevant SEO data as well as visualize the data in a way that is both eye-catching and easy to understand.
Benefits of Using an Automated White Label SEO Report
Why all the hype around white-label SEO reports and how they can be a better alternative to building reports from scratch?
Here are some of the key benefits of using automated reports for SEO:
Time Saving
The first and most obvious benefit of using white-label reports is that it saves a lot of time.
Whether you’re an SEO consultant or part of an agency team, you want to spend as much time as possible driving results for your clients. That could be developing content strategies, troubleshooting technical website issues, or implementing link building campaigns .
In other words, you want to keep the time you spend compiling reports to a minimum. By using white-label reports, you can eliminate much of the time-consuming labor of manually extracting and organizing performance data. This is especially important if you have a growing client list.
Clarity and Presentation
It’s one thing to compile important data into a report, but equally important is presenting it in a way that gives clients a clear picture of how their campaigns are performing.
White label SEO reporting software organizes important information in a clean, digestible format, allowing decision makers to quickly focus on what's most important to their SEO success.
White-Label SEO Report in A Nutshell
Better Campaign Management
Regular reporting is valuable to your clients as well as to you as an SEO professional.
Reports allow you to evaluate the effectiveness of your SEO activities and whether they are meeting your campaign goals. For example, if a report reveals that you are falling short on certain KPIs, you can take steps to fix them.
Remember, what gets measured gets managed!
Consistency
Another benefit of using white-label reports is that your reports will always be structured in the same professional way. Having a consistent, familiar reporting structure means customers will have no trouble finding the information they need.
This consistency also protects against erratic reporting and ensures that you can make valid comparisons between key data points over time. This is especially important when there is turnover on an SEO team. If someone leaves your team or a new person joins, using white-label reports means your performance tracking remains standard.
How to Create a Perfect White Label SEO Report?
Now let's discuss what you should look for when creating a high-value white label SEO report for your clients.
Of course, many of the details involved in this process will depend on the unique functions of the tool you are using and the specific needs of your customer.
However, here are the key elements of SEO performance that you should capture in your report to give your clients a truly holistic view of their campaigns.
(You can use this as a checklist to determine if a particular white-label solution is right for you. Keep in mind that your reporting tool will need to pull data from analytics platforms like Google Analytics and Search Console. Also from any other local or third-party tools you use to track keywords, backlinks, and technical website performance).
Overview
Think of this as the 'executive summary' of your report; the goal is to give clients a high-level view of your report findings.
This section should remind your clients of their primary SEO goals. Explain the key takeaways from the report and what actions you’ve taken since the previous reporting period. Then list action items for next steps.
Traffic and Engagement
Naturally, your clients will want to know if their investment is generating more organic traffic and if visitors are engaging once they land on their site.
The goal is to accurately show where visitors are coming from and which pages they visit most. Among other things, this data can help you and your customers understand what types of content perform best . And whether you need to cater more to mobile users. And should paid search be budgeted for more?
Here are some of the most important metrics to consider:
General organic visits
Organic visits vs. paid visits
New and returning visitors
Organic visits by device
Direct and referral traffic
Pages per session
Time spent on site and average session duration
Bounce rate
Traffic
Conversions
The goal of getting more traffic and more engaged visitors is, of course, to increase conversions. Your client wants to know if the gains they’re making in organic traffic are translating into more leads and customers.
Clients want to know what they’re paying for, and frequent, easy-to-digest performance reports are the best way to show how campaigns are doing and what areas need more attention.
But creating consistent, high-quality SEO reports can be a challenge for even the most experienced SEOs. It takes time and effort to gather data from a variety of sources, check for errors, and present the information in a way that’s both presentable and easy for customers to understand.
This is where a white label SEO report can be extremely useful.
Our goal in this article is to explain everything you need to know about creating and using a white-label SEO report. We’ll cover the benefits of these reports, as well as the differences between automated and manual approaches. We’ll also cover what metrics you should be measuring to best track your SEO performance .
But first, a quick definition.
White Label SEO Report in Brief
A white-label SEO report is created by a third-party SEO northeast telephone number data tool that allows you to add your branding — meaning you can present the report as your own when presenting it to your clients.
These reports tend to be automated and can collect and organize data on a variety of key SEO KPIs, such as:
Keyword rankings
Organic visits
Organic transformations
Bounce rate
Branded and non-branded traffic
Backlink gains and losses
Website technical performance (such as page speed or crawling issues)
White-label reports bring together relevant SEO data as well as visualize the data in a way that is both eye-catching and easy to understand.
Benefits of Using an Automated White Label SEO Report
Why all the hype around white-label SEO reports and how they can be a better alternative to building reports from scratch?
Here are some of the key benefits of using automated reports for SEO:
Time Saving
The first and most obvious benefit of using white-label reports is that it saves a lot of time.
Whether you’re an SEO consultant or part of an agency team, you want to spend as much time as possible driving results for your clients. That could be developing content strategies, troubleshooting technical website issues, or implementing link building campaigns .
In other words, you want to keep the time you spend compiling reports to a minimum. By using white-label reports, you can eliminate much of the time-consuming labor of manually extracting and organizing performance data. This is especially important if you have a growing client list.
Clarity and Presentation
It’s one thing to compile important data into a report, but equally important is presenting it in a way that gives clients a clear picture of how their campaigns are performing.
White label SEO reporting software organizes important information in a clean, digestible format, allowing decision makers to quickly focus on what's most important to their SEO success.
White-Label SEO Report in A Nutshell
Better Campaign Management
Regular reporting is valuable to your clients as well as to you as an SEO professional.
Reports allow you to evaluate the effectiveness of your SEO activities and whether they are meeting your campaign goals. For example, if a report reveals that you are falling short on certain KPIs, you can take steps to fix them.
Remember, what gets measured gets managed!
Consistency
Another benefit of using white-label reports is that your reports will always be structured in the same professional way. Having a consistent, familiar reporting structure means customers will have no trouble finding the information they need.
This consistency also protects against erratic reporting and ensures that you can make valid comparisons between key data points over time. This is especially important when there is turnover on an SEO team. If someone leaves your team or a new person joins, using white-label reports means your performance tracking remains standard.
How to Create a Perfect White Label SEO Report?
Now let's discuss what you should look for when creating a high-value white label SEO report for your clients.
Of course, many of the details involved in this process will depend on the unique functions of the tool you are using and the specific needs of your customer.
However, here are the key elements of SEO performance that you should capture in your report to give your clients a truly holistic view of their campaigns.
(You can use this as a checklist to determine if a particular white-label solution is right for you. Keep in mind that your reporting tool will need to pull data from analytics platforms like Google Analytics and Search Console. Also from any other local or third-party tools you use to track keywords, backlinks, and technical website performance).
Overview
Think of this as the 'executive summary' of your report; the goal is to give clients a high-level view of your report findings.
This section should remind your clients of their primary SEO goals. Explain the key takeaways from the report and what actions you’ve taken since the previous reporting period. Then list action items for next steps.
Traffic and Engagement
Naturally, your clients will want to know if their investment is generating more organic traffic and if visitors are engaging once they land on their site.
The goal is to accurately show where visitors are coming from and which pages they visit most. Among other things, this data can help you and your customers understand what types of content perform best . And whether you need to cater more to mobile users. And should paid search be budgeted for more?
Here are some of the most important metrics to consider:
General organic visits
Organic visits vs. paid visits
New and returning visitors
Organic visits by device
Direct and referral traffic
Pages per session
Time spent on site and average session duration
Bounce rate
Traffic
Conversions
The goal of getting more traffic and more engaged visitors is, of course, to increase conversions. Your client wants to know if the gains they’re making in organic traffic are translating into more leads and customers.