This is especially important in terms of matching keywords, creating content for the site or choosing a communication platform. Each target group has different needs, and you need to know them to determine the search intent of the recipients. A marketing campaign must offer more than just advertising a product at a good price, but you yourself must discover this missing element during research.
Set the campaign duration
The duration of the campaign depends on the chosen marketing strategy, but also on your own resources. How many people will be involved? What tools are needed? How long can individual tasks take? You need to know the answers to these types of questions. According to statistics, a campaign should last no longer than a few weeks so that potential customers don't get tired of it. Be sure to set a schedule. Describe the tasks for each day of the campaign in it, because this way you won't make a mistake.
Select communication channels
When defining marketing goals, you need to choose the channels country code +354, iceland phone numbers through which information will flow between market participants, as well as the ways through which your messages will be transmitted. You can choose from the following channels:
own (content on the official website, company blog, e-mail marketing – newsletter, online customer service);
social media (company fanpage, cooperation with influencers);
paid (sponsored articles, PPC ads, guest posts);
free (guest posts, reviews, comments, forums, recommendations);
offline (posters, brochures, leaflets, catalogues, POS materials, stands, customer service).
You can choose all of them or focus on just a few. Remember, however, that it is worth diversifying your communication channels. This will give you the chance to reach different consumer groups, and the overall marketing strategy will bring the expected results.
