10 Tips to avoid emails in the Spam folder?
Posted: Sat Dec 07, 2024 7:58 am
Andres Romero
CEO and Project Manager
October 23, 2018
Table of Contents [ Hide ]
0.1 When we launch an email campaign, the only thing we don't want is... to end up in the spam folder! But how can we avoid it? Nowadays, everything related to the GDPR makes the situation more difficult.
1 – 1. DATABASE QUALITY
2 – 2. DOMAIN & IP REPUTATION
3 – 3. SHIPPING FREQUENCY.
4 – 4. AUTHENTICATION
5 – 5. EMAIL CONTENTS
6 – 6. BEHAVIOR-BASED APPROACH
7 – 7. AVOID SPAM luxembourg email list TRIGGERS IN THE SUBJECT LINE.
8 – 8. EXPRESS CONSENT.
9 – 9. MONITOR TO IMPROVE.
10 – 10. FILTERING TO OPTIMIZE VALUE CONTRIBUTION
When we launch an email campaign, the only thing we don't want is... to end up in the spam folder! But how can we avoid it? Nowadays, everything related to the GDPR makes the situation more difficult.
Cendyn is an expert in email marketing for accommodations and with the help of its content we are going to give you 10 tips on how to avoid emails arriving in the Spam folder and improve their opening rates.
To improve the results of our email marketing campaigns and avoid the dreaded Spam folder, we are going to analyze some tips that we should keep in mind:
– 1. DATABASE QUALITY
You may have a great email campaign planned, but if your database is not large enough, you will not reach your target audience and you will waste the money invested in marketing . Having segmented and qualified leads is one of the most important keys to directing communications appropriately. Using a CRM ( Customer Relationship Manager ) to store and maintain email data optimally.
Delete your inactive data regularly to remove unengaged users and bounced emails. Work on a stricter opt-in policy for your email recipients, due to the recently approved GDPR ( General Data Protection Regulation ). Now this issue is more serious and it would be interesting to have legal advice behind it.
– 2. DOMAIN & IP REPUTATION
Maintaining a good reputation for your domain (brand) and your IP (the network that sends your email) is essential for successful email delivery. Senders with a bad reputation will have their emails blocked in the inbox and their message will be directed to the junk folder .
Building a good domain reputation is very important because Internet Service Providers like Gmail are shifting their focus to domain reputation over IP address, due to the quick and easy changing of IPs. As domains more clearly identify the company that is sending the email .
– 3. SHIPPING FREQUENCY .
Strive to be consistent with the frequency of your emails sent and the size of your mailing lists . Internet service providers look for regular patterns to determine whether to send emails to the inbox or spam box. Excessive increases will lower your reputation score, as will intermittent sending volumes.
In addition to impressing the reputation bots, your recipients will soon take notice of your schedule, which will help increase Open Rates, Click Through Rates, and improve your overall Sender Score.
– 4. AUTHENTICATION
Authentication is an identification check for the mail stream. Authentication technology provides recipients with an identification record to verify and ensure that the sender is legitimate . The primary authentication standards used are Sender Policy Framework, Domain Keys Identified Mail and Domain-Based Message Authentication Reporting and Conformance.
Make sure your email service provider authenticates your hosting on these structures and continuously monitors them to ensure optimal email delivery.
CEO and Project Manager
October 23, 2018
Table of Contents [ Hide ]
0.1 When we launch an email campaign, the only thing we don't want is... to end up in the spam folder! But how can we avoid it? Nowadays, everything related to the GDPR makes the situation more difficult.
1 – 1. DATABASE QUALITY
2 – 2. DOMAIN & IP REPUTATION
3 – 3. SHIPPING FREQUENCY.
4 – 4. AUTHENTICATION
5 – 5. EMAIL CONTENTS
6 – 6. BEHAVIOR-BASED APPROACH
7 – 7. AVOID SPAM luxembourg email list TRIGGERS IN THE SUBJECT LINE.
8 – 8. EXPRESS CONSENT.
9 – 9. MONITOR TO IMPROVE.
10 – 10. FILTERING TO OPTIMIZE VALUE CONTRIBUTION
When we launch an email campaign, the only thing we don't want is... to end up in the spam folder! But how can we avoid it? Nowadays, everything related to the GDPR makes the situation more difficult.
Cendyn is an expert in email marketing for accommodations and with the help of its content we are going to give you 10 tips on how to avoid emails arriving in the Spam folder and improve their opening rates.
To improve the results of our email marketing campaigns and avoid the dreaded Spam folder, we are going to analyze some tips that we should keep in mind:
– 1. DATABASE QUALITY
You may have a great email campaign planned, but if your database is not large enough, you will not reach your target audience and you will waste the money invested in marketing . Having segmented and qualified leads is one of the most important keys to directing communications appropriately. Using a CRM ( Customer Relationship Manager ) to store and maintain email data optimally.
Delete your inactive data regularly to remove unengaged users and bounced emails. Work on a stricter opt-in policy for your email recipients, due to the recently approved GDPR ( General Data Protection Regulation ). Now this issue is more serious and it would be interesting to have legal advice behind it.
– 2. DOMAIN & IP REPUTATION
Maintaining a good reputation for your domain (brand) and your IP (the network that sends your email) is essential for successful email delivery. Senders with a bad reputation will have their emails blocked in the inbox and their message will be directed to the junk folder .
Building a good domain reputation is very important because Internet Service Providers like Gmail are shifting their focus to domain reputation over IP address, due to the quick and easy changing of IPs. As domains more clearly identify the company that is sending the email .
– 3. SHIPPING FREQUENCY .
Strive to be consistent with the frequency of your emails sent and the size of your mailing lists . Internet service providers look for regular patterns to determine whether to send emails to the inbox or spam box. Excessive increases will lower your reputation score, as will intermittent sending volumes.
In addition to impressing the reputation bots, your recipients will soon take notice of your schedule, which will help increase Open Rates, Click Through Rates, and improve your overall Sender Score.
– 4. AUTHENTICATION
Authentication is an identification check for the mail stream. Authentication technology provides recipients with an identification record to verify and ensure that the sender is legitimate . The primary authentication standards used are Sender Policy Framework, Domain Keys Identified Mail and Domain-Based Message Authentication Reporting and Conformance.
Make sure your email service provider authenticates your hosting on these structures and continuously monitors them to ensure optimal email delivery.