CEO and Project Manager
September 18, 2018
In life there are 2 types of people: those who love to stay in a hotel and those who prefer other types of accommodation. Accommodation trends are evolving, many prefer to stay in an apartment through Airbnb , a hostel through Hostelworld or in a campsite through Campingred . Why? Many times cheaper options, others prefer more social options or there are those who prefer nature. Here we take the plunge and give you some recommendations to improve your hotel reservations.
Although we love all types of accommodation, today we are going to focus on hotels and how to improve their reservations.
The challenge of working in the hotel industry is the enormous challenge that distribution becomes. Especially with the increase in popularity of platforms such as Airbnb luxembourg email address and HomeAway , it becomes more complicated to distribute and make the accommodation known above the competition and in a market so fragmented in the hotel model. There are those who may think that there are accommodations that do not take the leap to compete head-to-head with these types of platforms, but there are those that bet on balancing the intermediated reservation and the direct reservation.
So what can a hotel marketing department do to be more competitive? How can you ensure that travelers find your hotel website in the first place and end up booking? Fear not: here are 10 tips for a successful hotel marketing strategy to improve your hotel bookings.
Table of Contents [ Hide ]
1 1. MAKE IT EASIER FOR THEM TO FIND YOU THROUGH ONLINE SEARCHES.
2 2. WORK ON REMARKETING FOR THE TRAVELER WHO COMES TO THE ACCOMMODATION WEBSITE.
3 3. BET ON KEYWORDS FOR THE SPECIFIC CUSTOMER SEGMENT.
4. INCREASE YOUR MARKETING BUDGET FOR THE PEAK SEASON.
5. OFFER INCENTIVES FOR TRAVELERS TO BOOK DIRECTLY.
6 6. ESTABLISH LOCAL PARTNERS AND ASSOCIATIONS.
7. NOT ONLY MARKET THE HOTEL, ALSO MARKET THE LOCATION.
8. MAKE SURE YOUR WEBSITE IS SIMPLE BUT AT THE SAME TIME VERY VISUAL.
9. GO THE FURTHER IN CUSTOMER SERVICE, WORK BEFORE, DURING AND AFTER THE STAY.
10 10. CREATE A HOTEL LOYALTY PROGRAM.
1. MAKE IT EASIER FOR THEM TO FIND YOU THROUGH ONLINE SEARCHES .
It is time for many of us to accept that technology has taken over our lives and is just another part of our daily lives . For many travellers, travel agents are tools from the past that they have barely lived with. Travellers today are used to doing their own comparative research without leaving the couch. If a hotel or any other type of accommodation does not make it easy to be found online, we will depend on the quality of the product and will no longer be competitive in factors that will enable us to make reservations, such as location or our services. The goal is to be “EVERYWHERE” to have the necessary visibility over the identified target audience.
