Hostel Marketing: Marketing Actions for Hostels faithful to their philosophy
Posted: Sat Dec 07, 2024 8:10 am
Andres Romero
CEO and Project Manager
August 31, 2018
Table of Contents [ Hide ]
0.0.1 Hostels are positioned as a trendy accommodation for certain types of travellers. Socialisation, price and location are some of the potentialities of this accommodation model. At Asiri Marketing we analyse the possibilities of Hostel Marketing both for hostels themselves and for other accommodation models that can learn from them.
1 Hostel Marketing Tips for honest and true-to-philosophy accommodations.
1.1 Transfers the unique and differential philosophy to the online environment.
1.2 Centralize the visibility of your accommodation on a professional and visual website.
1.3 Integrate with malaysia email list local experiences to enrich the trip.
1.4 Generate content about the travelers you host as a unique and differentiating element.
1.5 Position yourself as a reference regarding destination content for your traveler profiles.
1.6 Publish actions to promote direct bookings of your accommodations.
1.7 Use social media as marketing and customer service channels.
1.8 Create a hosting model for bloggers and influencers without being fooled.
1.9 Integrate the city's cultural life into your hostel's events and activities organization.
Hostels are positioned as a trendy accommodation for certain types of travellers. Socialisation, price and location are some of the potentialities of this accommodation model. At Asiri Marketing we analyse the possibilities of Hostel Marketing both for hostels themselves and for other accommodation models that can learn from them.
The hostel model, with its social and open philosophy, fits perfectly with the different models of travellers that are becoming more and more widespread and renewed. A “shameless” commitment to intermediation with its own philosophy, a product adjusted in price and a socialisation of the traveller in the space where they share accommodation , make this product a lifestyle in itself.
A good way to take the pulse of hostel quality and demand is to take note of the annual awards from the Hostelworld distribution platform , known as “ Hoscars ”. Based on millions of opinions and comments from customers registered on the portal based on reservations, as well as other additional criteria such as good atmosphere, location, cleanliness and security, a ranking is produced among 35,000 hostels from 170 countries.
A few months ago I wrote an article in Hosteltur about what the best hostels in the world are doing . An interesting piece of content about what the best hostels are doing on a technical level according to Hostelworld's classification, and which curiously deviates greatly from a technological trend. In hostels, the philosophy of a social product, integrated into the destination and generating autonomy at a reduced price, can be the factors that characterize it (it's all a matter of taste).
Hostel Marketing tips for honest and philosophic accommodations.
Here we outline some of the factors to consider in order to get the most out of a Hostels marketing strategy that really takes advantage of their philosophy and the advantages of their accommodation model:
Transfers the unique and differential philosophy to the online environment.
Defining the personality of the accommodation and being different from the rest of the hostels is important to work on your positioning at the branding level. As we mentioned in one of our articles, one of the best formulas to boost the SEO of an accommodation is to work well on the branding strategy . In this way, knowing how to differentiate ourselves from the rest of the accommodations not only by the model, can be a fantastic idea to stand out from the rest and attract reservations.
CEO and Project Manager
August 31, 2018
Table of Contents [ Hide ]
0.0.1 Hostels are positioned as a trendy accommodation for certain types of travellers. Socialisation, price and location are some of the potentialities of this accommodation model. At Asiri Marketing we analyse the possibilities of Hostel Marketing both for hostels themselves and for other accommodation models that can learn from them.
1 Hostel Marketing Tips for honest and true-to-philosophy accommodations.
1.1 Transfers the unique and differential philosophy to the online environment.
1.2 Centralize the visibility of your accommodation on a professional and visual website.
1.3 Integrate with malaysia email list local experiences to enrich the trip.
1.4 Generate content about the travelers you host as a unique and differentiating element.
1.5 Position yourself as a reference regarding destination content for your traveler profiles.
1.6 Publish actions to promote direct bookings of your accommodations.
1.7 Use social media as marketing and customer service channels.
1.8 Create a hosting model for bloggers and influencers without being fooled.
1.9 Integrate the city's cultural life into your hostel's events and activities organization.
Hostels are positioned as a trendy accommodation for certain types of travellers. Socialisation, price and location are some of the potentialities of this accommodation model. At Asiri Marketing we analyse the possibilities of Hostel Marketing both for hostels themselves and for other accommodation models that can learn from them.
The hostel model, with its social and open philosophy, fits perfectly with the different models of travellers that are becoming more and more widespread and renewed. A “shameless” commitment to intermediation with its own philosophy, a product adjusted in price and a socialisation of the traveller in the space where they share accommodation , make this product a lifestyle in itself.
A good way to take the pulse of hostel quality and demand is to take note of the annual awards from the Hostelworld distribution platform , known as “ Hoscars ”. Based on millions of opinions and comments from customers registered on the portal based on reservations, as well as other additional criteria such as good atmosphere, location, cleanliness and security, a ranking is produced among 35,000 hostels from 170 countries.
A few months ago I wrote an article in Hosteltur about what the best hostels in the world are doing . An interesting piece of content about what the best hostels are doing on a technical level according to Hostelworld's classification, and which curiously deviates greatly from a technological trend. In hostels, the philosophy of a social product, integrated into the destination and generating autonomy at a reduced price, can be the factors that characterize it (it's all a matter of taste).
Hostel Marketing tips for honest and philosophic accommodations.
Here we outline some of the factors to consider in order to get the most out of a Hostels marketing strategy that really takes advantage of their philosophy and the advantages of their accommodation model:
Transfers the unique and differential philosophy to the online environment.
Defining the personality of the accommodation and being different from the rest of the hostels is important to work on your positioning at the branding level. As we mentioned in one of our articles, one of the best formulas to boost the SEO of an accommodation is to work well on the branding strategy . In this way, knowing how to differentiate ourselves from the rest of the accommodations not only by the model, can be a fantastic idea to stand out from the rest and attract reservations.