E-mail marketing is focused on: sales (e.g. sending commercial offers, promoting products or services); maintaining relationships (regular sending of messages containing useful information or industry curiosities).
How to acquire email addresses from potential customers?
This can be done, for example, through a message on the company website. The person using this option will of course have to provide their e-mail address, as well as agree to use it for promotional purposes. Another way is to distribute content, e.g. e-books, of course in exchange for providing an e-mail address.
The greatest benefits of using e-mail in digital marketing are: personalized message; low costs; measurability; automation of most activities (marketing automation); high effectiveness.
Which digital marketing channel to choose?
Digital marketing has its main channels: SEO, Google Ads, social country code +972, israel phone numbers media, content and email. Each of them has its strengths and weaknesses, but all of them can effectively support companies in creating marketing communications – provided they are appropriately matched to the company's situation and its goals.
The most important rule for selecting a digital marketing campaign
Digital Marketing – What to Choose? The choice should be made based on an in-depth and multi-faceted analysis. You need to consider: the needs, expectations and behaviors of the target group; demographic characteristics; shopping needs; online behavior; company budget; company goals.
Digital Marketing - The Most Important Elements and Principles
Digital marketing is supposed to lead the company to a specific goal. The strategy should therefore be planned in such a way that it is directed at these goals.
Digital marketing should also be focused on the needs of users, allowing them to benefit and achieve their own goals. It is worth using UX on the website, creating helpful content or offering bonuses.
Not only are the needs of users changing at a very fast pace, but also the requirements of the search engine, its algorithms, and other general trends. To be successful in the field of digital marketing, you need to constantly monitor the changes that are taking place and respond to them appropriately.
In digital marketing, it is worth using tools such as: Google Search Console; Google Analytics; Semstorm; Senuto; Surfer SEO; Canva.
Digital marketing focused on mailing should include the use of FreshMail or MailChimp tools.
Digital marketing – what does an agency do?
The tasks of a digital marketing agency include: increasing visibility in search engines; running advertising campaigns using Google Ads (formerly Google AdWords), Facebook or Instagram; running social media profiles; running e-mail marketing campaigns; creating content; measuring the effectiveness of activities; analyzing the competition; SEO, UX and SXO audits; and advertising activity audits.
How to choose a good digital marketing agency?
Factors to consider when choosing an agency focused on digital marketing : reviews; work experience; previous projects; scope of services; contract terms; prices of services; approach to the client; method of reporting results.
There is no one-size-fits-all solution in digital marketing, which is why planning a marketing strategy should be based on an in-depth analysis of the company's needs, target group, and many other aspects.
