The use of email is becoming more and more common, and this is because companies and brands have discovered its effectiveness. This is one of the most direct and personalized marketing channels you have. And the best thing is that you can rely on specialized software that will make your job easier.
So it's a great idea to incorporate into your campaign strategy a project you can call Book Day email marketing . This is one of the many special dates in the year that you can make the most of. It's the classic winmarshall islands email address win operation: the user wins a promotion and you get sales.
TABLE OF CONTENTS
Email marketing Book Day reasons to do email marketing campaigns
Email marketing on Book Day: different models
1.- LID Editorial
2.- Lefebvre The Law
3.- UNAM
4.- House of Books
5.- Apama
6.- José Hierro Library
7.- Miguel Hernández Municipal Public Library
Create your email marketing campaign for World Book Day
Email marketing Book Day: reasons to run email marketing campaigns
email marketing book day
If you are still not convinced to create your own email marketing campaign for Book Day, then you need to know some of the reasons that will give you a clearer vision of why it is a good idea to have this date present in your marketing calendar.
In the list below you will find the main reasons:
It's a good opportunity to reinforce your brand image , as well as to connect with your target audience. The idea is to get out of the routine to motivate your subscribers and, in turn, attract potential customers with your added value.
Having a detail with your subscribers will help you retain them and increase their loyalty to your brand. In short, you generate engagement. Offer them a special discount, in this case it can be exclusive content in ebook format.
There is no such popular sales strategy on this date, and you can use this to your advantage. Now you are the one in charge of defining the rules. This means that you have the opportunity to exploit your creativity to surprise your recipients.
If you want to attract potential customers, this is a good time, as many will be looking for promotions around physical and electronic books. In fact, you could offer an ebook to those who subscribe and motivate them.
You can use this date to evaluate your subscribers' interaction with your emails. This will give you a reliable criterion to work on segmenting your emails in future campaigns. And, in this way, it will indicate that you should create content of greater value and relevance.
It is ideal for contacting subscribers who have been inactive for a while. If you detect a low interaction rate, take the opportunity to remove them from your list.
