Promote your App with Apple Search Ads
Posted: Sat Dec 07, 2024 8:25 am
In October 2016, Apple announced its new feature, Apple Search Ads, for the US market. A tool that was intended to help developers show their apps to more users. It was Apple's first venture into advertising. Today, this feature is also available in countries such as Mexico, France, Italy and Spain, among others. Below, we explain how they work and what types of Search Ads we find.
How do Apple Search Ads work?
Apple Search Ads work in a similar way to other systems such as Google Ads. Based on a keyword study, a bid is established for each keyword. Finding the ideal bid is difficult, since other advertisers will be bidding on the same keyword as us. Our goal is to calculate the most appropriate cost so as not to overpay but, at the same time, to guarantee that we will get impressions singapore phone number list and therefore views.
In addition, the bid value will vary depending on whether the keyword is more or less popular among advertisers. It should be noted that unlike Google Ads, which displays several results, Apple Search Ads only displays one result, so there is only one winner of the bid.
Which type of Apple Search Ads should I choose?
Apple has established two modalities for us to promote our apps: Search Ads Basic and Search Ads Advanced.
Search Ads Basic : This is the most basic campaign option. As advertisers, we only need to indicate: the app we want to promote, the store or stores where we want to promote the app, the total monthly budget we are going to allocate (Apple limits the total investment per app to USD 10,000 per month) and, finally, the maximum CPI we are going to invest. Through these parameters, Apple will calculate the rest such as the keywords or the CPI.
How do pricing work? Through the CPI model. As advertisers, we will only pay for the installations that are achieved at the maximum cost per installation defined. It should be noted that Apple will only show those ads (apps) that it believes are relevant to users. In this model, the maximum CPI will be key to determining our relevance in searches.
How is the ad created? Starting from the name, subtitle, description and images or videos that appear in the app description sheet. Basically, Apple will do all the design for us through the material it already has. For this reason, it is important to carefully review each of the sections.
How do Apple Search Ads work?
Apple Search Ads work in a similar way to other systems such as Google Ads. Based on a keyword study, a bid is established for each keyword. Finding the ideal bid is difficult, since other advertisers will be bidding on the same keyword as us. Our goal is to calculate the most appropriate cost so as not to overpay but, at the same time, to guarantee that we will get impressions singapore phone number list and therefore views.
In addition, the bid value will vary depending on whether the keyword is more or less popular among advertisers. It should be noted that unlike Google Ads, which displays several results, Apple Search Ads only displays one result, so there is only one winner of the bid.
Which type of Apple Search Ads should I choose?
Apple has established two modalities for us to promote our apps: Search Ads Basic and Search Ads Advanced.
Search Ads Basic : This is the most basic campaign option. As advertisers, we only need to indicate: the app we want to promote, the store or stores where we want to promote the app, the total monthly budget we are going to allocate (Apple limits the total investment per app to USD 10,000 per month) and, finally, the maximum CPI we are going to invest. Through these parameters, Apple will calculate the rest such as the keywords or the CPI.
How do pricing work? Through the CPI model. As advertisers, we will only pay for the installations that are achieved at the maximum cost per installation defined. It should be noted that Apple will only show those ads (apps) that it believes are relevant to users. In this model, the maximum CPI will be key to determining our relevance in searches.
How is the ad created? Starting from the name, subtitle, description and images or videos that appear in the app description sheet. Basically, Apple will do all the design for us through the material it already has. For this reason, it is important to carefully review each of the sections.