10 Google Ads trends you should consider for 2020
Posted: Sat Dec 07, 2024 8:27 am
Do you want to improve your Google Ads results in 2020?
Paid search engine advertising is one of the most effective tools in digital marketing. A major part of its success is the fact that paid ads have evolved with consumers becoming highly sophisticated advertisers.
Google Ads is bringing a ton of new features for 2020. If you want to stay up to date, don't miss these 10 Google Ads trends to keep in mind in 2020.
AUTOMATION
Google has been working hard to improve the automation options of Google Ads to offer a better experience to its advertisers and users. Automation is an important SEM trend for 2020.
Algorithms don't work alone, so for automation to be effective, you need to set up the most appropriate conversion tracking, identify the most interesting audiences and keywords, and write quality content.
Google machines can handle the most repetitive tasks while you focus on improving your strategy.
AUDIENCE SEGMENTATION
Google Ads audience targeting lets you more precisely select who sees your ads so you can make the most of your budget.
This is one of the latest features that Google Ads has implemented: advertisers can now specify aspects of their audience such as the age group or income of the users they intend to reach. It is also possible to exclude traits that you do not want your audience to have.
Combining audience targeting with keyword targeting can help you increase the effectiveness of your ads.
SMART BIDDING
In 2020, Google Ads Smart Bidding will increase its cambodia telegram capabilities and become an essential part of any SEM strategy carried out on Google Ads.
Smart Bidding is based on machine learning and is controlled by artificial intelligence. It aims to optimize advertisers' conversions and costs, improving the experience of Google users.
IMAGE SEARCHES
Image search can be faster and more accurate than text search. When users are looking for a specific product, it is easier to find something similar by searching for an image than by describing it.
Google image searches have been around for a while now, but every day more platforms and companies are implementing image strategies to advertise and sell their products online.
We recommend developing an image catalog that showcases your products or services and optimizing all images with metadata so that search engines can rank them correctly.
VOICE SEARCHES
Paid ads for voice searches have not yet become popular, but recent technological advances indicate that they will soon do so. It is estimated that by the end of 2020, 50% of all searches will be done via voice.
We recommend that you be proactive and adapt your website to voice searches, using a conversational tone and long-tail terms in frequently asked questions.
Siri, Google Home and Alexa exemplify the trends that reflect the way we search for information on the Internet.
SPECIALIZED LANDING PAGES
Super-targeted landing pages have become an SEM trend that is gaining more and more traction.
Most advertisers create one landing page for multiple related searches, but recent trends show that creating multiple landing pages to answer exactly one “long-tail” search term has huge benefits for advertisers.
Targeted landing pages are relevant to users and achieve higher conversion rates. Additionally, Google Ads values ad relevance.
VIDEO ADS
Videos are currently the content with the greatest impact. After Google, YouTube has become the second most used search engine worldwide.
When users want to learn new knowledge, they watch videos on YouTube rather than reading books or articles.
Google Ads on YouTube are affordable and easy to set up, if you haven't yet introduced them into your SEM strategy, 2020 is a great time to start.
BUMPER ADS
Bumper ads are designed to be displayed on mobile phones and have a maximum duration of 6 seconds.
To make an impact quickly and efficiently, Bumper ads offer the most suitable format, and Google users cannot skip these types of ads.
SEO AND SEM INTEGRATION
The integration of both strategies will allow you to obtain a better score on Google both in organic searches and in paid ads.
Paid search engine advertising is one of the most effective tools in digital marketing. A major part of its success is the fact that paid ads have evolved with consumers becoming highly sophisticated advertisers.
Google Ads is bringing a ton of new features for 2020. If you want to stay up to date, don't miss these 10 Google Ads trends to keep in mind in 2020.
AUTOMATION
Google has been working hard to improve the automation options of Google Ads to offer a better experience to its advertisers and users. Automation is an important SEM trend for 2020.
Algorithms don't work alone, so for automation to be effective, you need to set up the most appropriate conversion tracking, identify the most interesting audiences and keywords, and write quality content.
Google machines can handle the most repetitive tasks while you focus on improving your strategy.
AUDIENCE SEGMENTATION
Google Ads audience targeting lets you more precisely select who sees your ads so you can make the most of your budget.
This is one of the latest features that Google Ads has implemented: advertisers can now specify aspects of their audience such as the age group or income of the users they intend to reach. It is also possible to exclude traits that you do not want your audience to have.
Combining audience targeting with keyword targeting can help you increase the effectiveness of your ads.
SMART BIDDING
In 2020, Google Ads Smart Bidding will increase its cambodia telegram capabilities and become an essential part of any SEM strategy carried out on Google Ads.
Smart Bidding is based on machine learning and is controlled by artificial intelligence. It aims to optimize advertisers' conversions and costs, improving the experience of Google users.
IMAGE SEARCHES
Image search can be faster and more accurate than text search. When users are looking for a specific product, it is easier to find something similar by searching for an image than by describing it.
Google image searches have been around for a while now, but every day more platforms and companies are implementing image strategies to advertise and sell their products online.
We recommend developing an image catalog that showcases your products or services and optimizing all images with metadata so that search engines can rank them correctly.
VOICE SEARCHES
Paid ads for voice searches have not yet become popular, but recent technological advances indicate that they will soon do so. It is estimated that by the end of 2020, 50% of all searches will be done via voice.
We recommend that you be proactive and adapt your website to voice searches, using a conversational tone and long-tail terms in frequently asked questions.
Siri, Google Home and Alexa exemplify the trends that reflect the way we search for information on the Internet.
SPECIALIZED LANDING PAGES
Super-targeted landing pages have become an SEM trend that is gaining more and more traction.
Most advertisers create one landing page for multiple related searches, but recent trends show that creating multiple landing pages to answer exactly one “long-tail” search term has huge benefits for advertisers.
Targeted landing pages are relevant to users and achieve higher conversion rates. Additionally, Google Ads values ad relevance.
VIDEO ADS
Videos are currently the content with the greatest impact. After Google, YouTube has become the second most used search engine worldwide.
When users want to learn new knowledge, they watch videos on YouTube rather than reading books or articles.
Google Ads on YouTube are affordable and easy to set up, if you haven't yet introduced them into your SEM strategy, 2020 is a great time to start.
BUMPER ADS
Bumper ads are designed to be displayed on mobile phones and have a maximum duration of 6 seconds.
To make an impact quickly and efficiently, Bumper ads offer the most suitable format, and Google users cannot skip these types of ads.
SEO AND SEM INTEGRATION
The integration of both strategies will allow you to obtain a better score on Google both in organic searches and in paid ads.