Problem Opportunity Statement Brief

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Opening Hook: Start with a hyper-personalized opening that demonstrates you've done your homework. Reference something specific about their company (e.g., a recent achievement, a news article, a specific project on their website), their role, a shared connection, or a recent social media post they made. This immediately cuts through the noise and shows you're not sending a mass blast.

Briefly articulate a common challenge or emerging opportunity that your target audience faces, which your solution directly addresses. Frame it from their perspective.

Initial Value Offer: Immediately offer a small, non-demanding piece of value that directly relates to the problem or opportunity you just mentioned. This could be a link to a highly relevant article, a concise data shop point, a quick insight, a specific resource (e.g., a short template), or even a thought-provoking question to spark conversation.

Low-Friction Call to Action (CTA): Keep the CTA incredibly simple and low-commitment. Examples: "Would you be open to me sharing a quick [resource]?" "Thought this might be helpful. Let me know if you agree." "Is this a challenge you're currently facing?"
Timing: Sent first in the sequence, typically on a Tuesday, Wednesday, or Thursday for optimal engagement.
Email 2: The Value-Add & Reframe (Expanding on the Pain Point)


Goal: To reinforce the initial value proposition, provide deeper insights related to the problem, and provide a slightly stronger, yet still low-pressure, CTA. This email helps to address potential initial skepticism or provide more context and build on the first touch.
Strategic Elements: