Problem Opportunity Statement:

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Briefly articulate a common challenge or opportunity your target audience faces, which your solution addresses.
Initial Value Offer: Immediately offer a small, non-demanding piece of value – a relevant article, a concise data point, a quick insight, a specific resource, or a question to spark conversation.

Low-Friction CTA: "Would you be open to me sharing a quick [resource]?" or "Thought this might be helpful. Let me know if you agree."
Timing: Sent first, typically on a Tuesday, Wednesday, or Thursday.
Email 2: The Value-Add & Reframe (Expanding on the Pain Point)

Goal: To reinforce the initial value proposition, provide deeper shop insights, and offer a slightly stronger Call-to-Action. This email aims to address potential initial skepticism or provide more context.
Strategic Elements:

Subject Line: A gentle follow-up or a new angle (e.g., "Following up on [Subject of Email 1]" "Regarding [Pain Point] for [Company Name]").
Opening: Briefly reference the previous email (e.g., "Circling back on my last email about [topic]").
Elaboration: Expand on the pain point introduced in Email 1, or introduce a related challenge that your solution can solve.
Deeper Value: Offer a more substantial piece of value – a relevant case study, a detailed statistic, a short explainer video, or an invitation to a relevant webinar.