5 Keys to make your website appear in voice searches
Posted: Sat Dec 07, 2024 9:09 am
Our reality is getting closer and closer to futuristic films and series. The evolution of artificial intelligence and its integration into our daily lives is something that is already happening (on a small scale) and it seems that it can only get worse. Robots understand us and react to our demands. They talk to our hairdresser and even tell our children what clothes to wear. And this has only just begun.
Digital marketers, for a change, can do nothing but adapt (and try to get ahead of) the new reality of consumers and the first curveball that comes our way is voice search . It has been announced for some time that voice searches will have a big impact on SEO, but that's all for the predictions. Now several studies claim that in just two years 50% of searches will be voice searches.
Of course, not everyone will be carried away by the convenience of delegating spain consumer mobile number list their search process to Google Assistant, Siri (iPhone), Cortana (Microsoft) or Alexa (Amazon). There will be some, like those who still have a phone with a keyboard that makes real noise, who will take a little longer to make the change (until they have no other choice). But now is always a good time to start optimizing your website or Ecommerce for voice searches .
5 tips to optimize your website for voice search:
Work on long tail keywords
When we search on desktop or mobile, we usually don't use more than 3 or 4 words, while in voice searches, we ask questions as if we were addressing another human being (natural language), so we usually use a minimum of 6 words. That's why we have to work on long-tail keywords to make a place for ourselves in Voice Search results.
Keep in mind the 6W
When a person searches by voice, they usually use what is known in journalism as the 6Ws (when, where, why, who, how, what). In journalism, it is used to indicate what information a headline, the lead, and the first paragraph should contain. For digital editors, it will serve as the most relevant information that their descriptions should contain in order to answer the questions that users ask and appear first in voice searches. It is also important that the answers (for example in FAQs) are short and in a language for children, since Google takes into account that they will not be read but heard and will reward easy understanding of them.
Digital marketers, for a change, can do nothing but adapt (and try to get ahead of) the new reality of consumers and the first curveball that comes our way is voice search . It has been announced for some time that voice searches will have a big impact on SEO, but that's all for the predictions. Now several studies claim that in just two years 50% of searches will be voice searches.
Of course, not everyone will be carried away by the convenience of delegating spain consumer mobile number list their search process to Google Assistant, Siri (iPhone), Cortana (Microsoft) or Alexa (Amazon). There will be some, like those who still have a phone with a keyboard that makes real noise, who will take a little longer to make the change (until they have no other choice). But now is always a good time to start optimizing your website or Ecommerce for voice searches .
5 tips to optimize your website for voice search:
Work on long tail keywords
When we search on desktop or mobile, we usually don't use more than 3 or 4 words, while in voice searches, we ask questions as if we were addressing another human being (natural language), so we usually use a minimum of 6 words. That's why we have to work on long-tail keywords to make a place for ourselves in Voice Search results.
Keep in mind the 6W
When a person searches by voice, they usually use what is known in journalism as the 6Ws (when, where, why, who, how, what). In journalism, it is used to indicate what information a headline, the lead, and the first paragraph should contain. For digital editors, it will serve as the most relevant information that their descriptions should contain in order to answer the questions that users ask and appear first in voice searches. It is also important that the answers (for example in FAQs) are short and in a language for children, since Google takes into account that they will not be read but heard and will reward easy understanding of them.