Online marketing: What do corporate blogs bring to the tourism sector?
Posted: Sat Dec 07, 2024 9:21 am
The huge number of marketing formats of dubious credibility that bombard users of online services in the tourism sector on a daily basis is no longer enough to create loyal customers who feel connected to a specific brand.
There are currently thousands of competitors in the tourism sector who gain and lose customers as the best prices or desired items are offered. However, a new way to restore this sector's former prestige could be to return to the patterns corresponding to classic customer service. For example, through professionals who recognize and advise, obtaining detailed information about what the user needs and then making the corresponding proposal.
Of course, the world of online tourism has certain limitations with regard to the existence of physical persons. Or can this be an advantage thanks to content marketing ?
Tourism information and marketing, all in one
Whereas in physical travel agencies one had to benin email address speak directly with the user, look for information, often not computerised, and advise without being able to elaborate or use all the advantages of modern commercial management, the current services of this sector have been colonised by the Internet with the consequent inherent advantages. Whereas in a conventional travel agency the attention is unilateral and comes only from the professional, in the current conditions of the tourism sector the user interacts and decides what he wants from a wide range of options under the formula of self-service.
You may also be interested in: Facebook boosts advertising and marketing from a new website
However, this trend is not exempt from a series of risks such as depersonalization or the user's lack of knowledge of many issues related to travel, cruises and flights that can be of primary importance and be the cause of numerous incidents and unpleasant surprises.
This is where the so-called corporate blogs in the tourism sector come into play, and in recent years they have been gaining special relevance and have been very well received by travellers looking for first-hand and reliable information.
Contributions of corporate blogs in the tourism sector
The results obtained when the user is given the option of obtaining information from the online travel agency or online search engine are.
There are currently thousands of competitors in the tourism sector who gain and lose customers as the best prices or desired items are offered. However, a new way to restore this sector's former prestige could be to return to the patterns corresponding to classic customer service. For example, through professionals who recognize and advise, obtaining detailed information about what the user needs and then making the corresponding proposal.
Of course, the world of online tourism has certain limitations with regard to the existence of physical persons. Or can this be an advantage thanks to content marketing ?
Tourism information and marketing, all in one
Whereas in physical travel agencies one had to benin email address speak directly with the user, look for information, often not computerised, and advise without being able to elaborate or use all the advantages of modern commercial management, the current services of this sector have been colonised by the Internet with the consequent inherent advantages. Whereas in a conventional travel agency the attention is unilateral and comes only from the professional, in the current conditions of the tourism sector the user interacts and decides what he wants from a wide range of options under the formula of self-service.
You may also be interested in: Facebook boosts advertising and marketing from a new website
However, this trend is not exempt from a series of risks such as depersonalization or the user's lack of knowledge of many issues related to travel, cruises and flights that can be of primary importance and be the cause of numerous incidents and unpleasant surprises.
This is where the so-called corporate blogs in the tourism sector come into play, and in recent years they have been gaining special relevance and have been very well received by travellers looking for first-hand and reliable information.
Contributions of corporate blogs in the tourism sector
The results obtained when the user is given the option of obtaining information from the online travel agency or online search engine are.