How to attract more customers: 10 practical tips for SMEs
Posted: Sat Dec 07, 2024 9:26 am
How to attract more customers is the golden question for the coming year. With the rise in popularity of e-commerce, online sales are expected to reach $4.5 trillion in 2021 .
But people are looking for more than just a transaction. Consumers want a sublime experience from start to finish, regardless of the product or service they are purchasing.
Convenience, efficiency and personalisation are words that are already part of everyday vocabulary. Values such as diversity and sustainability are also gaining ground and it will be necessary to rethink your commercial strategies to meet these expectations.
To help you make the most of new great britain email list consumer habits and trends, we've put together a list of 10 tips to attract customers to your business.
Shall we begin?
What is customer acquisition?
Customer acquisition is the process of attracting new customers to your business to ensure your company grows at a healthy and profitable rate. The process is generally broken down into three stages: awareness, consideration, and conversion.
Recognition
In this first step, the potential customer is getting familiar with your brand. Since they are not yet ready to buy, we call them a lead . To start becoming a part of this person's life, you can use search engine and social media ads.
Consideration
Now, the person knows you and is considering buying from you. Their interest is demonstrated through actively seeking information about your products or services. This includes subscribing to your newsletter, requesting a free demo, or downloading content from your landing pages .
Conversion
This is the final stage of the acquisition process. The user has already engaged with your brand and only needs to make a purchase to become a customer.
Before learning how to attract customers, we need to take a look at your weak points. Understanding which processes you can improve will help you grow sustainably and prevent future problems.
Are you unable to attract more customers?
According to Shopify’s Future of Commerce 2021 report , 57% of consumers are willing to buy from new brands for the first time. That shows an openness to supporting lesser-known independent businesses.
Wondering how to attract customers who are in the process of discovering new brands? Let’s start by identifying some areas where you may be struggling.
1. You don't know your customers
A Bain and Company survey found that 80% of companies believed they provided an excellent experience to their customers. But when customers were heard, the story was very different: only 8% of organizations actually delivered superior service.
But people are looking for more than just a transaction. Consumers want a sublime experience from start to finish, regardless of the product or service they are purchasing.
Convenience, efficiency and personalisation are words that are already part of everyday vocabulary. Values such as diversity and sustainability are also gaining ground and it will be necessary to rethink your commercial strategies to meet these expectations.
To help you make the most of new great britain email list consumer habits and trends, we've put together a list of 10 tips to attract customers to your business.
Shall we begin?
What is customer acquisition?
Customer acquisition is the process of attracting new customers to your business to ensure your company grows at a healthy and profitable rate. The process is generally broken down into three stages: awareness, consideration, and conversion.
Recognition
In this first step, the potential customer is getting familiar with your brand. Since they are not yet ready to buy, we call them a lead . To start becoming a part of this person's life, you can use search engine and social media ads.
Consideration
Now, the person knows you and is considering buying from you. Their interest is demonstrated through actively seeking information about your products or services. This includes subscribing to your newsletter, requesting a free demo, or downloading content from your landing pages .
Conversion
This is the final stage of the acquisition process. The user has already engaged with your brand and only needs to make a purchase to become a customer.
Before learning how to attract customers, we need to take a look at your weak points. Understanding which processes you can improve will help you grow sustainably and prevent future problems.
Are you unable to attract more customers?
According to Shopify’s Future of Commerce 2021 report , 57% of consumers are willing to buy from new brands for the first time. That shows an openness to supporting lesser-known independent businesses.
Wondering how to attract customers who are in the process of discovering new brands? Let’s start by identifying some areas where you may be struggling.
1. You don't know your customers
A Bain and Company survey found that 80% of companies believed they provided an excellent experience to their customers. But when customers were heard, the story was very different: only 8% of organizations actually delivered superior service.