Therefore, it is essential to be aware of the latest trends and stay one step ahead of the competition . In today's article we bring you 5 e-commerce trends that are hitting hard in 2018 so that you can take them into account when developing your strategies:
Social shopping
Facebook, Pinterest and Instagram have created a bridge between switzerland phone number list retail and social media , making social shopping one of the most prominent trends this year that has only just begun. A good example is the success that Facebook carousel retargeting ads are having , which allow us to show visitors to our website a series of products, impacting them again through social media. It is said that we will soon be able to buy directly from Instagram, so stay tuned.
If you design an integrated strategy that includes social media, SEO, SEM, content, email marketing, lead generation, mobile marketing along with other strategies, it will be the best route to conversion. Activating social shopping on your platform is simple and the most effective way to increase sales.
Increasing efficiency and convenience in delivery
Customers who buy online want us to make it easy for them. Many spend a lot of time away from home or do not have collection points nearby, so traditional delivery methods could be a deterrent to purchasing .
That is why it is important to innovate in this area and make life easier for our customers with smart lockers on every corner, more flexible schedules or custom-made home deliveries.
We also need to create more services for small and medium-sized companies that need access to logistics networks that help them achieve profitable scalability and make economical international shipments.
Voice searches
The way consumers search for products is changing , and just as WhatsApp is increasingly coexisting with voice notes, so-called voice searches on smartphones or voice assistants such as Amazon's Echo, they may end up following the same path regarding traditional searches to find products online . Experts believe that voice searches are the future and, if they are right, all those who have an ecommerce will have to optimize their sites for voice searches , to reach those consumers who like to use this new search method.
Influencer marketing
Influencer marketing continues to grow, giving consumers the power to make informed searches . A study by Collective Bias shows that 70% of Millennial shoppers are influenced by someone they know when making their purchasing decisions . But we're not talking about celebrities, but rather micro-influencers or people they're close to.
As we can see, recommendations and trust play a very important role in conversion. An integrated strategy that uses social media intelligently , either through reviews or by allowing people to make recommendations, is one of your best bets to generate trust.
