Video marketing – how to use its potential?
Posted: Sat Dec 07, 2024 9:41 am
Did you know that the average human attention span is just 8 seconds? For us, the people responsible for promoting companies, products and services, this is a serious challenge. Capturing the attention of recipients on the internet is difficult, and when you do, you only have 8 seconds to interest them in what you have to offer. Perversely, "fortunately", this problem affects us all, so together we can solve it. The key to success may be video marketing.
Why is it worth using video in marketing?
Market Dominance – TikTok is very popular, Instagram favors Reels, and Facebook’s algorithm also favors video. This is why many companies (including your competitors) are using video.
Users' Favorite Format - The State of Video Marketing more about ivory coast phone numbers Survey 2022 reports that we spend an average of 19 hours per week watching videos online! It's the most popular format, which means it has a lot of conversion potential.
An important element in the SEO strategy – the YouTube platform is the second largest Internet search engine, and additionally, videos placed on it are also highly indexed in Google, which takes first place in the same ranking.
Ease of reception – animations and films work great in educational materials that are difficult to convey in written text.
Mobile friendly – according to Statista, 77% of respondents watch videos on their phone or tablet. Facebook also points out that mobile users are 1.5 times more likely to watch a video every day than on a computer. The conclusion is obvious: videos must be created with mobile devices in mind.
How to start recording video?
At the beginning, it is worth considering the purpose of marketing activities. The following questions will help you with this:
Who are our audiences, how and where do they spend time on the Internet?
What content are they interested in?
Who is their role model?
At what stage of interest in your brand do you want to reach them?
When it comes to video marketing, it’s worth asking yourself two more important questions:
Why is it worth using video in marketing?
Market Dominance – TikTok is very popular, Instagram favors Reels, and Facebook’s algorithm also favors video. This is why many companies (including your competitors) are using video.
Users' Favorite Format - The State of Video Marketing more about ivory coast phone numbers Survey 2022 reports that we spend an average of 19 hours per week watching videos online! It's the most popular format, which means it has a lot of conversion potential.
An important element in the SEO strategy – the YouTube platform is the second largest Internet search engine, and additionally, videos placed on it are also highly indexed in Google, which takes first place in the same ranking.
Ease of reception – animations and films work great in educational materials that are difficult to convey in written text.
Mobile friendly – according to Statista, 77% of respondents watch videos on their phone or tablet. Facebook also points out that mobile users are 1.5 times more likely to watch a video every day than on a computer. The conclusion is obvious: videos must be created with mobile devices in mind.
How to start recording video?
At the beginning, it is worth considering the purpose of marketing activities. The following questions will help you with this:
Who are our audiences, how and where do they spend time on the Internet?
What content are they interested in?
Who is their role model?
At what stage of interest in your brand do you want to reach them?
When it comes to video marketing, it’s worth asking yourself two more important questions: